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undergraduate thesis
Marketinški aspekti ruralnog razvoja
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2022. urn:nbn:hr:129:007918
Pajić, Ivana
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Pajić, I. (2022). Marketinški aspekti ruralnog razvoja : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:007918

Pajić, Ivana. "Marketinški aspekti ruralnog razvoja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:007918

Pajić, Ivana. "Marketinški aspekti ruralnog razvoja : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:007918

Pajić, I. (2022). 'Marketinški aspekti ruralnog razvoja : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 02 June 2024, https://urn.nsk.hr/urn:nbn:hr:129:007918

Pajić I. Marketinški aspekti ruralnog razvoja : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 June 02] Available at: https://urn.nsk.hr/urn:nbn:hr:129:007918

I. Pajić, "Marketinški aspekti ruralnog razvoja : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:007918

Metadata
TitleMarketinški aspekti ruralnog razvoja : Stručni završni rad
Title (english)Marketing aspects of rural development
AuthorIvana Pajić
MentorIvan Ružić (mentor)
Committee memberNikolina Pavičić Rešetar (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-07-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U uvodnom dijelu rada govori se općenito o turizmu. Turizam se razvio u jednu vrlo važnu društvenu i ekonomsku pojavu te je postao okosnica razvoja gospodarstva. Središnji dio rada govori se općenito o ruralnom turizmu, o njegovom razvoju u izvaneuropskim zemljama, europskim zemljama i u Republici Hrvatskoj. Cilj rada je da se potakne razvoj ruralnog turizma te da se ukaže na njegove vrijednosti i važnost u društvu te da se općenito potakne njegov razvoj u Republici Hrvatskoj što će biti potaknuto spletom marketinških alata i aktivnosti koje je potrebno provoditi. U radu je također prikazan razvoj turizma u svijetu, a zatim i u Republici Hrvatskoj te napravljena usporedba toga razvoja. Ruralni turizam je grana turizma koja do sada nije bila dovoljno razvijena, ali u budućnosti svakako ima veliki potencijal i mogućnosti unapređenja ukupne turističke ponude Republike Hrvatske.
Abstract (english)
The introductory part of the paper talks about tourism in general. Tourism has developed into a very important social and economic phenomenon and has become the backbone of economic development. The central part of the paper talks about rural tourism in general, about its development in non-European countries, European countries and in the Republic of Croatia. The goal of the work is to stimulate the development of rural tourism and to point out its values and importance in society and to generally stimulate its development in the Republic of Croatia, which will be stimulated by a set of marketing tools and activities that need to be implemented. The paper also presents the development of tourism in the world, and then in the Republic of Croatia, and makes a comparison of that development. Rural tourism is a branch of tourism that has not been sufficiently developed until now, but in the future it certainly has great potential and opportunities to improve the overall tourist offer of the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:007918
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-03-28 15:09:06