The topic of the final paper is Strategic Management in the context of the digital economy. This topic was chosen because many companies face the challenges posed by the digital economy. Thanks to the digital economy, managers have to invest a lot of effort, time and knowledge in order to implement the appropriate digital strategy in business, and thus occupy a better market position. Every manager is characterized by exceptional determination, the ability to deal with employees. Apart from the above, managers make decisions on which the success of the organization in the market depends, and this is not an easy task. Digitalization of business is characteristic of today, and therefore strategic managers face a number of business challenges that need to be overcome. Consequently, the knowledge of strategic managers about all the benefits of the digital economy should be enriched, so that they can perform their tasks, ie work, better. You learn all your life, so managers need to learn constantly because that is the only way they can achieve greater success. It is known that Konzum successfully follows all market trends, and they were the first in the Republic of Croatia to notice all the advantages related to business offered by the digital economy. Their online store gives many consumers an advantage because they do not have to physically go to the store, thus saving valuable time. This advantage was most pronounced during the coronavirus pandemic when, due to epidemiological measures, human contacts were reduced to a minimum. It is extremely important for any organization to monitor all changes in the market, especially those related to technology.