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undergraduate thesis
Krizni menadžment
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2022. urn:nbn:hr:129:579131
Prelčec, Ana Maria
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Prelčec, A. M. (2022). Krizni menadžment : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:579131

Prelčec, Ana Maria. "Krizni menadžment : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:579131

Prelčec, Ana Maria. "Krizni menadžment : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:579131

Prelčec, A. M. (2022). 'Krizni menadžment : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:579131

Prelčec AM. Krizni menadžment : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:129:579131

A. M. Prelčec, "Krizni menadžment : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:579131

Metadata
TitleKrizni menadžment : Stručni završni rad
Title (english)Crisis Management
AuthorAna Maria Prelčec
MentorSendi Deželić (mentor)
Committee memberKristijan Čović (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-10-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Tema ovoga rada je krizni menadžment. Krizni menadžment važan je dio poslovnog ciklusa te je izrazito bitan tvrtkama koje se nalaze u krizi kako bi je što bolje identificirale i riješile, ali i spriječile da se ponovno pojavi. Cilj ovoga završnog rada je definirati krizu tvrtke, detaljno analizirati životni ciklus krize, opisati moguće vrste kriza, njezine moguće uzroke te ponašanje ljudi za vrijeme krize. Ključevi upravljanja krizom su predviđanje, planiranje, priprema i obuka. Učinkovito upravljanje krizama zahtijeva aktivnu komunikaciju s dioničarima, financijskim i državnim institucijama te drugim sudionicima zainteresiranima za uspjeh ili neuspjeh organizacije. Posljedice neplaniranja kriznog komuniciranja štetne su za zaposlenike, profit, moral i sve druge aspekte organizacije.
Abstract (english)
The topic of this paper is crisis management. Crisis management is an important part of the business cycle and is extremely important for companies in crisis in order to better identify and resolve it, but also to prevent it from reappearing. The task of this final paper is to define the company's crisis, analyze in detail the life cycle of the crisis, describe possible types of crises, its possible causes, and the behavior of people during the crisis, both employees and citizens who learn about the crisis from the media community. The keys to crisis management are anticipation, planning, preparation and training. Effective crisis management requires active communication with shareholders, financial institutions, government institutions and other stakeholders interested in the success or failure of the organization. The consequences of not planning crisis communication are harmful for employees, profits, morale and all other aspects of the organization.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:579131
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-04-21 07:59:50