Crisis created by the COVID-19 virus has accelerated and continues to expand e-commerce into new areas in terms of new companies, customers and types of products, which in the long term includes the shift of e-transactions from luxury goods and services to everyday needs and standards. It also highlights how business policy makers can harness the potential of digital transformation in retail and related areas to support business adaptation and improve social distancing, while ensuring that no one is left behind. Amid the slowdown in economic activity, businesses and consumers have become increasingly digital, providing and buying more goods and services online while at the same time raising the share of e-commerce in global retail sales from 14% in 2019 to around 17% in 2020. Growth in use of digital transactions and Internet commerce in general has been caused by the pandemic with significant disruption to retailers' supply chains, with warehouses constantly closing due to the coronavirus outbreak combined with an increase in consumer demand for goods all around the world. All these factors lead to stock shortages and more out-of-stock messages on e-commerce websites. In this paper, I will show how important IT is in sales and how the automation of business processes can accelerate and help the development of the company and e-commerce in general. I will look at the current trends in the e-commerce development with reference to technological changes that improve every year in order to make the business of electronic commerce as successful as possible. What I will prove with results and figures, referring specifically to the COVID-19 pandemic, is that in order to survive the market, it is necessary to change the way of doing business and to use digital technologies in order to adapt to the customer needs.