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master's thesis
Održivost poslovanja u kriznim situacijama
Specijalistički završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2022. urn:nbn:hr:129:305231
Milić Dragun, Petra
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Milić Dragun, P. (2022). Održivost poslovanja u kriznim situacijama : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:305231

Milić Dragun, Petra. "Održivost poslovanja u kriznim situacijama : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:305231

Milić Dragun, Petra. "Održivost poslovanja u kriznim situacijama : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2022. https://urn.nsk.hr/urn:nbn:hr:129:305231

Milić Dragun, P. (2022). 'Održivost poslovanja u kriznim situacijama : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 03 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:305231

Milić Dragun P. Održivost poslovanja u kriznim situacijama : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2022 [cited 2024 December 03] Available at: https://urn.nsk.hr/urn:nbn:hr:129:305231

P. Milić Dragun, "Održivost poslovanja u kriznim situacijama : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:129:305231

Metadata
TitleOdrživost poslovanja u kriznim situacijama : Specijalistički završni rad
Title (english)Business sustainability in crisis situations
AuthorPetra Milić Dragun
MentorBranko Mihaljević (mentor)
Committee memberNinoslav Gregurić-Bajza (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2022-10-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Moderni ubrzani svijet generira mnoge nesigurnosti u ekonomskom smislu. Krizne situacije koje su potaknute tim nesigurnostima stavljaju veliko breme na tvrtke, poduzeća i organizacije. Ipak, kriza može postati šansa za novi početak i preobrazbu modela poslovanja. Tako dolazimo do modela održivog poslovanja koji može biti odličan odgovor na krizu, ali i imati pozitivan učinak na dobrobit zajednice. Krize na koje održivo poslovanje nastoji dati odgovor i kojima se ovaj rad bavi su pandemija virusa COVID-19 i ekološka kriza. Unutar održivog poslovanja, tvrtke nastoje ublažiti njihove negativne učinke na društvo i aktivno pridonijeti postizanju ciljeva globalne održivosti. U svrhu odgovora na pitanje što tvrtke točno čine kako bi postale pozitivne na „društvenoj bilanci“, istražujemo primjere iz Hrvatske. Tvrtke Franck d.d., Hrvatska kontrola zračne plovidbe i Podravka d.d. pokazale su pozitivne učinke u svojem društveno odgovornom poslovanju kroz održavanje zaštite svojih zaposlenika i suradnika, ali i očuvanja okoliša i smanjenja onečišćenja prirode.
Abstract (english)
The modern accelerated world generates many economic uncertainties. Crises that are fueled by them place a heavy burden on companies, enterprises, and organizations. Nevertheless, the crisis can be an opportunity for a new beginning and transformation of the business model. This is how we arrive at a sustainable business model that can be an excellent response to the crisis, but also have a positive effect on the well-being of the community. The crises to which sustainable business has an answer and which this paper deals with are the pandemic of the COVID-19 virus and the ecological crisis. Within sustainable business, companies strive to mitigate the negative effects of these crises on society and actively contribute to the achievement of global sustainability goals. In order to answer the question of what exactly companies do in order to become positive on the "social balance sheet", we investigate examples from Croatia. The companies Franck d.d, Hrvatska kontrola zračne plovidbe and Podravka d.d. have shown positive effects in their socially responsible operations by maintaining the protection of their employees and associates, as well as preserving the environment and reducing natural pollution.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:305231
Study programmeTitle: Public sector Management - Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica javnog sektora (stručni specijalist / stručna specijalistica javnog sektora)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-05-09 13:35:14