This paper delves deeper into how digitalization has impacted the decline of print media circulation. With the development of digital technologies and the online environment, the media landscape has undergone a transformation in the way information is distributed and consumed. Digitalization brings the benefits of swift accessibility, adaptable content, and interactivity, prompting shifts in reader preferences. This paper focuses on the specific change in perception and usage of print media, particularly newspapers, with an emphasis on the reduction of their circulation. Analyzing the behavioral differences among various generations, it is noticeable that the youth increasingly favor immediate access to information through the internet and mobile devices. Older generations still often turn to traditional print media, valuing the deeper analysis and authenticity they provide. However, the challenge for print media arises from changing reading habits, as consumption of digital editions on mobile devices becomes ubiquitous. While digitalization offers convenience and immediacy, print media faces the challenge of retaining readership. Changes in advertising dynamics have also impacted the decline in print media ad revenues, whereas digital media offers more targeted advertising and effectiveness measurement. Nevertheless, print media continues to remain a crucial source of authentic and in-depth information, particularly in the realm of analytical journalism and deep analyses.