The aim of this research is to analyse the role and importance of strategic management in the organization of the bank's work with reference to the example of OTP Bank d.d. commercial banks. Banks play an important role in the entire financial and socio-economic development of modern countries. Banking operations depend on market movements, economic factors and numerous trends. The COVID-19 pandemic certainly had an undeniable impact on the operations of the banking sector, where adequate strategic management played an important role in overcoming the consequences of the pandemic. Despite the unpredictability and uncertainty during the pandemic and the poor economic picture, the banking sector of the Republic of Croatia has proven to be resilient given the high level of liquidity and capitalization. Proper strategic management certainly contributed to facing the challenges of the newly created situation and adapting to it. OTP Bank showed resilience and a strong market position and effectively competed with other market participants. This research is focused on questions about the role of strategic management in the organization of the bank's work, especially during the COVID-19 pandemic. For this purpose, the business bank OTP Bank d.d. was analyzed. This paper will analyse and explain the role of strategic management on the concrete example of the banking sector, namely OTP Bank. The research showed the importance of strategic management of the banking sector as well as its role in the organization of the work of OTP Bank, and the activity of the strategic plan of the banking sector was determined, which provide support in preparing to face many challenges with reference to the business bank OTP Bank.