prikaz prve stranice dokumenta Primjena marketinga u internet trgovini
Access restricted to students and staff of home institution
undergraduate thesis
Primjena marketinga u internet trgovini
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2023. urn:nbn:hr:129:024691
Kovačević, Ante Pavo
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Kovačević, A. P. (2023). Primjena marketinga u internet trgovini : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:024691

Kovačević, Ante Pavo. "Primjena marketinga u internet trgovini : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:024691

Kovačević, Ante Pavo. "Primjena marketinga u internet trgovini : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:024691

Kovačević, A. P. (2023). 'Primjena marketinga u internet trgovini : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:024691

Kovačević AP. Primjena marketinga u internet trgovini : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2023 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:129:024691

A. P. Kovačević, "Primjena marketinga u internet trgovini : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:129:024691

Metadata
TitlePrimjena marketinga u internet trgovini : Stručni završni rad
Title (english)Application of marketing in the online store
AuthorAnte Pavo Kovačević
MentorDrago Ružić (mentor)
Committee memberAntal Balog (predsjednik povjerenstva)
Committee memberMatej Galić (član povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2023-10-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Digitalni marketing je veliko i kompleksno područje, ali je od velike važnosti za svakog vlasnika poduzeća koji želi postići uspjeh na današnjem iznimno konkurentnom tržištu Internet trgovine. Cilj digitalnog marketinga je postići nova poslovanja, konkretnije nove potencijalne kupce, osvješćivanjem ljudi da online trgovina postoji i što im nudi kao i generiranje interesa kod onih koji već znaju za vaš brend, ali još nisu kupci (ili nisu bili neko vrijeme). Cilj je u konačnici stimulirati rast prodaje proizvoda tijekom što kraćeg vremenskog razdoblja. Kroz rad navedene su platforme za izradu i promociju Internet trgovine pomoću digitalnog marketinga, kao i prednosti i nedostatci te način pokretanja iste.
Abstract (english)
Digital marketing is a large and complex field, but it is of great importance to any business owner who wants to succeed in today's extremely competitive Internet commerce market. The goal of digital marketing is to achieve new business, more specifically new potential customers, by making people aware that the online store exists and what it offers them, as well as generating interest among those who already know about your brand, but are not yet customers (or haven't been for a while). Ultimately, the goal is to stimulate the growth of product sales during the shortest possible period of time. Platforms for creating and promoting an Internet store using digital marketing, as well as the advantages and disadvantages and the way to start it, are listed in the paper.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:024691
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-02-22 13:53:07