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undergraduate thesis
Marketing međuodnosa u upravljanju gradom Đakova
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2023. urn:nbn:hr:129:740248
Bago, Lorena
The University of Applied Sciences Baltazar Zaprešić

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

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Bago, L. (2023). Marketing međuodnosa u upravljanju gradom Đakova : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:740248

Bago, Lorena. "Marketing međuodnosa u upravljanju gradom Đakova : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:740248

Bago, Lorena. "Marketing međuodnosa u upravljanju gradom Đakova : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2023. https://urn.nsk.hr/urn:nbn:hr:129:740248

Bago, L. (2023). 'Marketing međuodnosa u upravljanju gradom Đakova : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:740248

Bago L. Marketing međuodnosa u upravljanju gradom Đakova : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2023 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:129:740248

L. Bago, "Marketing međuodnosa u upravljanju gradom Đakova : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:129:740248

Metadata
TitleMarketing međuodnosa u upravljanju gradom Đakova : Stručni završni rad
Title (english)Marketing of interrelationships in managing the city Đakovo
AuthorLorena Bago
MentorNikolina Pavičić Rešetar (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntal Balog (član povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
Zaprešić
Defense date and country2023-12-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U gradu Đakovo postavljaju se ciljevi rada koji se ogledaju u iskoristivosti marketinške promocije za privlačenje novih posjetitelja. Kroz uvod postavljaju se ciljevi rada koji se ogledaju u iskoristivosti marketinške promocije u gradu Đakovu za privlačenje turista te zadovoljstvo i dobrobit građana. Kroz drugo poglavlje rad opisuje pojam marketinga, opisuje se što je to promoviranje, kako privući potrošače, kako odabrati ciljanu publiku, CRM – odnos grada s društvom u okolini, uspostavu partnerskog odnosa s potrošačima u ovom slučaju turistima. Nadalje sljedeće poglavlje rada opisuje pojam promocijskih kanala. Kroz ovo poglavlje opisuju se tradicionalni promocijski kanali te online promocijski kanali. Sljedeće poglavlje govori o medijima i oglašavanju, u ovom poglavlju opisuju se pojmovi manipulacije u medijima i subliminalne poruke. Nadalje rad opisuje Marketing i turizam destinacije, kroz ovo poglavlje opisuju se pojmovi turističkih atrakcija i specifičnih oblika turizma. Sljedeće poglavlje bavi se odabranim primjerom gradom Đakovo u sklopu kojeg se prikazuje turistička ponuda grada i obrađuje intervju s predstavnicom turističke zajednice Marijom Burek.
Abstract (english)
In the city of Đakovo, work goals are set, which are reflected in the use of marketing promotion to attract new visitors. Through the introduction, the goals of the work are set, which are reflected in the utilization of marketing promotion in the city of Đakovo to attract tourists and the satisfaction and well-being of citizens. Through the second chapter, the paper describes the concept of marketing, describes what it is to promote, how to attract consumers, how to choose a target audience, CRM – the relationship of the city with the society in the environment, the establishment of a partnership with consumers in this case tourists. Furthermore, the next chapter of the paper describes the concept of promotional channels. This chapter describes traditional promotional channels and online promotional channels. The next chapter talks about media and advertising, this chapter describes the concepts of manipulation in the media and subliminal messages. Furthermore, the paper describes marketing and tourism destinations, through this chapter the concepts of tourist attractions and specific forms of tourism are described. The next chapter deals with the selected example of the city of Đakovo, within which the tourist offer of the city is presented and an interview with the representative of the tourist board Marija Burek is processed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:740248
Study programmeTitle: Business Administration, Undergraduate Professional Study
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-09 12:45:18