It could be said that enterprises are the key in the detection, development and spreading an influence on the new ideas or products. It is needed to follow economic, demographic, political, religious and social trends that are current in the world and in t he society. Following the trends it is possible to notice needs of customers which are not available on the market yet. By observing above mentioned gaps in one hand, and filling those in the other hand, customers are getting long anticipated products whic h weren't available on the market until that moment. Current situation in Croatia is showing us that is an ideal time to launch a start up . Many of us is thinking that not having enough capital is brake when it comes to making enterprenurial venture, but i t's just not the right way of seeing things. For instance, today are available many ways of funding a business ideas. Start up is an enterprise with a short history of business that is recently established and its in the phase of researching and developing the market. Before establishing an enterprise and launching an enterprenurial venture first thing that needs to be done is t o research the market, and on the basis of that, make a business plan of commercializing business idea. The potential of start ups is tremendous, and by saying that, small inovative start ups which are having a satisfactory support and working conditions c ould easily become big enterprises in the future. Today's term of start up is easy recognizable in the whole world. Reason for that is omnipresent digitalization and access to informations from every corner of the world. Many big countries by encouraging a nd investing in the start ups are seeking to empower the development of economy and firm up their position in the global market.