Globalization is a global process in which everyone is involved. Rich and poor. Developed and underdeveloped. That is why everyone has the right and the need to speak. Everyone will talk about their positions, regardless of their position. Depending on globalization, everyone in the world will certainly not experience globalization alike. Neither will it be equally evaluated. So it is with tourism and its relation to globalization. About the global world is spoken and discussed in a certain way and in the context of the general state of society for centuries. The term global, then and today is not exactly the same because it does not start from the same notion and content that signify globally. On the side of tourist demand there has been a change in the structure of tourism needs. Improving living standards, changing the system of values and traditional needs, and globalization processes in the tourist market have significantly influenced the behavioral changes of tourists. Modern tourists are experienced travelers, well-informed, know exactly what they want and strive to meet their needs in an optimal way with respect to the invested funds (time and money). Favorable mass products and expensive elite products now have equal chances in the market. Changing the behavior of tourists is one of the great challenges facing modern tourism.