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undergraduate thesis
Marketing poslovnih subjekata na društvenoj mreži Linkedin
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:776113
Bertol, Monika
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Bertol, M. (2020). Marketing poslovnih subjekata na društvenoj mreži Linkedin : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:776113

Bertol, Monika. "Marketing poslovnih subjekata na društvenoj mreži Linkedin : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:776113

Bertol, Monika. "Marketing poslovnih subjekata na društvenoj mreži Linkedin : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:776113

Bertol, M. (2020). 'Marketing poslovnih subjekata na društvenoj mreži Linkedin : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 05 November 2024, https://urn.nsk.hr/urn:nbn:hr:129:776113

Bertol M. Marketing poslovnih subjekata na društvenoj mreži Linkedin : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 November 05] Available at: https://urn.nsk.hr/urn:nbn:hr:129:776113

M. Bertol, "Marketing poslovnih subjekata na društvenoj mreži Linkedin : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:776113

Metadata
TitleMarketing poslovnih subjekata na društvenoj mreži Linkedin : Stručni završni rad
Title (english)Marketing of business entities on Linkedin social network
AuthorMonika Bertol
MentorStella Antolović (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2020-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pojavom interneta i društvenih mreža koje su postale neizostavni dio naših života dovelo je do velikih promjena u marketingu. Nastao je e-marketing koji je u velikoj mjeri zamijenio tradicionalne oblike oglašavanja. Oglašavanje na društvenim mrežama danas je jedan od najpopularnijih oblika oglašavanja na digitalnim kanalima. Neke od prednosti digitalnog marketinga na društvenim mrežama su veća mogućnost praćenja uspješnosti kampanja i aktivnosti, jednostavniji odabir ciljnih skupina te jeftiniji načini promoviranja. Sukladno tome veliki broj kompanija sve više preferira i koristi digitalni marketing. U ovome radu je zapravo fokus usmjeren na poslovnu društvenu mrežu LinkedIn koja povezuje poslodavce i zaposlenike. LinkedIn je mreža za poslovne ljude, poduzetnike, vlasnike tvrtki i one koji traže posao. Važno je naglasiti da to nije samo društvena mreža jer ako se LinkedIn pravilno koristi može biti veoma jak poslovni alat. U radu su navedene metode oglašavanja na LinkedInu, a za jednostavnije oglašavanje na samoj platformi izmišljen je Campaign Manager koji nudi podešavanje raznih parametara oglašavanja.
Abstract (english)
The appearance of the internet and social networks that have become an essential part of our lives has led to major changes in marketing. E-marketing has emerged, which has largely replaced traditional forms of advertising. Advertising on social networks is today one of the most popular advertising methods on digital channels. Some of the advantages of digital marketing on social networks are greater possibility of monitoring the success of campaigns and activities, easier selection of target groups and cheaper promotion methods. Accordingly, a large number of companies increasingly favour and use digital marketing. In this paper, the focus is actually on LinkedIn business social network which connects employers and employees. LinkedIn is a network for businessmen, entrepreneurs, business owners and job seekers. It is important to emphasize that this is not just a social network, because if LinkedIn is correctly used it can be a very strong business tool. The advertising methods on LinkedIn are presented in the paper, and Campaign Manager has been invented to facilitate advertising on the platform itself. It offers adjusting various advertising parameters.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:776113
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2021-10-18 12:44:34