prikaz prve stranice dokumenta Analiza online prisutnosti u segmentu široke potrošnje na primjeru proizvoda Atlantic grupe
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undergraduate thesis
Analiza online prisutnosti u segmentu široke potrošnje na primjeru proizvoda Atlantic grupe
Stručni završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2019. urn:nbn:hr:129:433572
Sabljak, Tomislav
The University of Applied Sciences Baltazar Zaprešić
Chair of Economics, Management and Marketing

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Sabljak, T. (2019). Analiza online prisutnosti u segmentu široke potrošnje na primjeru proizvoda Atlantic grupe : Stručni završni rad (Undergraduate thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:433572

Sabljak, Tomislav. "Analiza online prisutnosti u segmentu široke potrošnje na primjeru proizvoda Atlantic grupe : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:433572

Sabljak, Tomislav. "Analiza online prisutnosti u segmentu široke potrošnje na primjeru proizvoda Atlantic grupe : Stručni završni rad." Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, 2019. https://urn.nsk.hr/urn:nbn:hr:129:433572

Sabljak, T. (2019). 'Analiza online prisutnosti u segmentu široke potrošnje na primjeru proizvoda Atlantic grupe : Stručni završni rad', Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 24 June 2024, https://urn.nsk.hr/urn:nbn:hr:129:433572

Sabljak T. Analiza online prisutnosti u segmentu široke potrošnje na primjeru proizvoda Atlantic grupe : Stručni završni rad [Undergraduate thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2019 [cited 2024 June 24] Available at: https://urn.nsk.hr/urn:nbn:hr:129:433572

T. Sabljak, "Analiza online prisutnosti u segmentu široke potrošnje na primjeru proizvoda Atlantic grupe : Stručni završni rad", Undergraduate thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:129:433572

Metadata
TitleAnaliza online prisutnosti u segmentu široke potrošnje na primjeru proizvoda Atlantic grupe : Stručni završni rad
Title (english)Analysis of online presence in the consumer segment based on Atlantic Group products
AuthorTomislav Sabljak
MentorStella Antolović (mentor)
Committee memberStjepan Lacković (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Economics, Management and Marketing)
Zaprešić
Defense date and country2019-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovoga diplomskoga rada je analiza online prisutnosti u segmentu široke potrošnje. U ovome radu prikazat će se definicija internet marketinga, e trgovine, njihova obilježja te način segmentiranja online kupaca, te svi trendovi vezani za online maloprodaju-veleprodaju, kao i distribuciju online prodaje. Sastavni dio elektroničkog poslovanja je elektronička trgovina koja postaje sve značajnija s obzirom na dosadašnji rast i predviđanja njezinog rasta u budućnosti. Temeljna svrha pisanja ovoga rada je realizacija online prisutnosti poduzeća u e trgovini poslovanja, na primjeru proizvoda Barcaffe i Argeta koji su proizvoda i kompanije Atlantic grupe. Poduzeće prije primjene marketing strategije provodi analizu postojeće online prisutnost kojom želi bolje razumjeli način na koji komunicirati sa potrošačima, zatim provodi marketing strategiju koja sastoji se od nekoliko marketinških segmenta ovisno o vrsti poduzeća. Istraživanje rada pokazalo je da Barcaffe kave je aktivnija u svojoj online prisutnosti, nego namazi Argeta. Ono što je bitno za ovaj rad je da Barcaffe kava ima svoju vlastitu web trgovinu, dok Argeta svoje proizvode online prodaje preko posrednika.
Abstract (english)
The topic of this graduate thesis is an analysis of online presence in the broader consumer segment. This paper will show the definition of internet marketing, trade, their features and way of segmenting online customers, and all the trends related to online retail and wholesale, as well as distribution of online sales. An integral part of electronic business is e-commerce, which is becoming increasingly important in view of the growth and anticipation of its growth in the future. The basic purpose of writing this paper is to realize the company's online presence in this business trade, for example the products of Barcaffe and Argeta, which are products and Atlantic Group companies. The company's pre-marketing strategy conducts an analysis of the existing online presence that seeks to better understand how to communicate with consumers, then executes a marketing strategy that consists of several marketing segments depending on the type of business. Research of the work has shown that Barcaffe's coffee is more active in its online presence, but is praised by Argeta. What matters to this article is that Barcaffe coffee has its own web store while Argeta sells its products online through intermediaries.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:433572
Study programmeTitle: Business Economy - Undergraduate Professional Study; specializations in: Menadžment uredskog poslovanja
Course: Menadžment uredskog poslovanja
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja (stručni provstupnik / stručna prvostupnica menadžmenta uredskog poslovanja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2022-04-25 09:30:57