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master's thesis
Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT
Specijalistički završni rad
Zaprešić: The University of Applied Sciences Baltazar Zaprešić, 2020. urn:nbn:hr:129:442462
Jurić Ivoš, Maja
The University of Applied Sciences Baltazar Zaprešić
Chair of Information and Communication Sciences

Institutional repository: Digital Repository of the University of Applied Sciences Baltazar Zaprešić

Cite this document

Jurić Ivoš, M. (2020). Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad (Master's thesis). Zaprešić: The University of Applied Sciences Baltazar Zaprešić. Retrieved from https://urn.nsk.hr/urn:nbn:hr:129:442462

Jurić Ivoš, Maja. "Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:442462

Jurić Ivoš, Maja. "Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad." Master's thesis, The University of Applied Sciences Baltazar Zaprešić, 2020. https://urn.nsk.hr/urn:nbn:hr:129:442462

Jurić Ivoš, M. (2020). 'Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad', Master's thesis, The University of Applied Sciences Baltazar Zaprešić, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:129:442462

Jurić Ivoš M. Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad [Master's thesis]. Zaprešić: The University of Applied Sciences Baltazar Zaprešić; 2020 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:129:442462

M. Jurić Ivoš, "Brendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad", Master's thesis, The University of Applied Sciences Baltazar Zaprešić, Zaprešić, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:129:442462

Metadata
TitleBrendiranje u kulturi i umjetnosti na primjeru Teatra EXIT : Specijalistički završni rad
Title (english)Branding in Arts and Culture on the example of EXIT Theatre
AuthorMaja Jurić Ivoš
MentorStjepan Lacković (mentor)
Committee memberDragutin Funda (predsjednik povjerenstva)
GranterThe University of Applied Sciences Baltazar Zaprešić
(Chair of Information and Communication Sciences )
Zaprešić
Defense date and country2020-03-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Communicology
Abstract
Rad tematizira važnost brendiranja u kulturi i umjetnosti s posebnom fokusom na analizu brenda Teatra EXIT kao primjera dobre prakse. Povod za analizu jest činjenica da je Teatar EXIT nezavisno kazalište čiji uspjeh i opstanak velikim dijelom ovisi o pozitivnom imidžu, prepoznavanju i priznanju publike, odnosno uspjehu na tržištu. Upravo u kazališnoj sezoni 2019./2020. Teatar EXIT obilježava 25 godina djelovanja u kojima mu je čak dva puta dodijeljena titula Superbrands Croatia za najbolju tržišnu marku u Hrvatskoj. Prema svim prikupljenim podacima, Teatar EXIT također je i jedina institucija u kulturi koja je tijekom godina svog rada, angažirajući profesionalnu brending agenciju (Brandoctor) provela kompletan rebrending svoje institucije i njenog djelovanja.
Abstract (english)
The paper focuses on the importance of branding in Arts and Culture with a particular focus on analysing the EXIT Theatre brand as an example of a very good practice. The reason for the analysis is the fact that EXIT Theatre is an independent theatre whose success and survival depends to a large extent on positive image, the recognition, the acceptance of the audience as well as on the success in the market. At the moment, in the theatre season 2019/2020, EXIT Theatre is celebrating 25 years of existence. During that period, the theatre has been awarded the title Superbrands Croatia for the best Croatian brand, twice. According to all the information collected, EXIT Theatre is also the only cultural institution that has, over the years of its work, engaged a professional branding agency (Brandoctor) in a complete rebranding of its institution and its operations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:129:442462
Study programmeTitle: Communications Management - Specialist Graduate Professional Study
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist / stručna specijalistica komunikacijskog menadžmenta (stručni specijalist / stručna specijalistica komunikacijskog menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-05-20 10:41:49