Media are an integral part of our lives in all phases of life, including even the earliest age. According to their age children are divided into the following groups: infants (0 1 years), early childhood (2 3 years), pre-school children (3 — 6 years), school children (6 12 years) and adolescents (12 — 20 years). The impact of media on preschool children today is larger and stronger than ever. Television has a very strong influence and today is the most powerful mass medium which is very popular among children of preschool age. Remarkable is its effect on socialization child, education, culture, common values and attitudes. Television helps the child to compare himself and his world with the world of the hero on the screen, reveal new ways of behavior, values and new games. Numerous studies point to the excessive consumption of television especially by pre-school children. Parents and teachers have the most important role in the media education of children and they should therefore take that role much more seriously. Media education is necessary for our society, especially nowadays when the media are surrounding us, when communication is becoming obsolete, when learning takes place through technology, and the media shape the social reality affecting the formation of identity and the creation, destruction of self-esteem. Media education is partly carried out through teaching in primary and secondary school while in kindergarten it is not carried out at all or only to a minor extent. Media education is a very important part of children‘s growing up and should be implemented from the earliest age, from kindergarten.