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undergraduate thesis
Krizno komuniciranje hrvatskih željeznica na primjeru željezničke nesreće u Rudinama
Zagreb: Edward Bernays University of Applied Sciences, 2019. urn:nbn:hr:233:832811
Blažina, Petra
Edward Bernays University of Applied Sciences
Department of Public Relations

Institutional repository: Edward Bernays University of Applied Sciences Repository

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Blažina, P. (2019). Krizno komuniciranje hrvatskih željeznica na primjeru željezničke nesreće u Rudinama (Undergraduate thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:832811

Blažina, Petra. "Krizno komuniciranje hrvatskih željeznica na primjeru željezničke nesreće u Rudinama." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:832811

Blažina, Petra. "Krizno komuniciranje hrvatskih željeznica na primjeru željezničke nesreće u Rudinama." Undergraduate thesis, Edward Bernays University of Applied Sciences, 2019. https://urn.nsk.hr/urn:nbn:hr:233:832811

Blažina, P. (2019). 'Krizno komuniciranje hrvatskih željeznica na primjeru željezničke nesreće u Rudinama', Undergraduate thesis, Edward Bernays University of Applied Sciences, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:233:832811

Blažina P. Krizno komuniciranje hrvatskih željeznica na primjeru željezničke nesreće u Rudinama [Undergraduate thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2019 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:233:832811

P. Blažina, "Krizno komuniciranje hrvatskih željeznica na primjeru željezničke nesreće u Rudinama", Undergraduate thesis, Edward Bernays University of Applied Sciences, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:233:832811

Metadata
TitleKrizno komuniciranje hrvatskih željeznica na primjeru željezničke nesreće u Rudinama
AuthorPetra Blažina
MentorZdeslav Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2019-04-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Pojam „krizna situacija“ često se povezuje s iznenadnim situacijama u kojima su ugroženi sigurnost ljudi i okoliš, a koje stvaraju veliki interes medija, no krize se događaju gotovo svakodnevno, donose nesigurnost i predstavljaju prijetnju ugledu organizacije. Krizno komuniciranje vrsta je odnosa s javnošću, odnosno komunikacija između organizacije i javnosti neposredno prije, za vrijeme i nakon kriznog događaja. U ovome radu, na primjeru najveće željezničke nesreće u novijoj hrvatskoj povijesti, u Rudinama 2009. godine, autor prikazuje na koji način se odvijala komunikacija Hrvatskih željeznica prema javnosti. Cilj rada jest utvrditi koje strategije kriznog komuniciranja su pritom primijenjene. Pregledom teorijskog konteksta kriznog komuniciranja i metodom analize službenih dokumenata i medijskih objava autor je utvrdio da je organizacija bila spremna na krizu i reagirala sukladno pravilima kriznog komuniciranja.
Abstract (english)
A term crisis situation is often associated with unexpected event that threatens to harm public safety and enviroment, generating media interest, but crisis occurs almost every day, creates high levels of uncertainty and poses a threat to organizations reputation. Crisis communication is a subspecialty of the public relations, ie dialog between the organization and its public prior to, during and after the negative occurrence. In this paper, on the example of Rudine railway accident in 2009, the author reviews communication between the Croatian Railways and its public. The goal of this paper is to determine which crisis communication strategies have been applied. By overviewing of theoretical context of crisis communication and analysing official documents and media content, the author determined that the organization was ready for the crisis and reacted in accordance with the rules of crisis communication.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:832811
Study programmeTitle: Communication management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/ca odnosa s javnošću (stručni/a prvostupnik/ca odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-03-18 10:18:44