prikaz prve stranice dokumenta Izazovi korporativnog komuniciranja farmaceutske industrije
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master's thesis
Izazovi korporativnog komuniciranja farmaceutske industrije
Zagreb: The Edward Bernays College of Communication Management, 2016. urn:nbn:hr:233:345789
Zeidan, Eva
Edward Bernays University of Applied Sciences
Department of Public Relations

Institutional repository: Edward Bernays University of Applied Sciences Repository

Cite this document

Zeidan, E. (2016). Izazovi korporativnog komuniciranja farmaceutske industrije (Master's thesis). Zagreb: Edward Bernays University of Applied Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:233:345789

Zeidan, Eva. "Izazovi korporativnog komuniciranja farmaceutske industrije." Master's thesis, Edward Bernays University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:233:345789

Zeidan, Eva. "Izazovi korporativnog komuniciranja farmaceutske industrije." Master's thesis, Edward Bernays University of Applied Sciences, 2016. https://urn.nsk.hr/urn:nbn:hr:233:345789

Zeidan, E. (2016). 'Izazovi korporativnog komuniciranja farmaceutske industrije', Master's thesis, Edward Bernays University of Applied Sciences, accessed 30 November 2024, https://urn.nsk.hr/urn:nbn:hr:233:345789

Zeidan E. Izazovi korporativnog komuniciranja farmaceutske industrije [Master's thesis]. Zagreb: Edward Bernays University of Applied Sciences; 2016 [cited 2024 November 30] Available at: https://urn.nsk.hr/urn:nbn:hr:233:345789

E. Zeidan, "Izazovi korporativnog komuniciranja farmaceutske industrije", Master's thesis, Edward Bernays University of Applied Sciences, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:233:345789

Metadata
TitleIzazovi korporativnog komuniciranja farmaceutske industrije
AuthorEva Zeidan
MentorZdeslav Milas (mentor)
GranterEdward Bernays University of Applied Sciences
(Department of Public Relations)
Zagreb
Defense date and country2016-12-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Implementirajući nove tehnologije u farmaceutskoj industriji, omogućen je brži pronalazak novih lijekova što je rezultiralo smanjenjem smrtnosti i produženjem životnog vijeka. Korporativno komuniciranje pruža mogućnost povezivanja interne i eksterne komunikacije te pravovremeno pružanje važnih informacija svim dionicima. Važnost korporativnoga komuniciranja naglašena je i u području društveno odgovornog poslovanja organizacije u vlastitom okruženju. Rad analizira korporativnu komunikaciju triju najvećih farmaceutskih kompanija u Republici Hrvatskoj (Pliva, Belupo, Jadran galenski laboratorij). Istraživanje je provedeno u periodu od godine dana (1. siječnja – 31. prosinca 2015.). U promatranom razdoblju praćene su sve objave na internetskim portalima i digitalnim izdanjima dnevnih novina za tvrtke Pliva, Belupo i Jadran galenski laboratorij. Analiziralo se koje su teme bile dominantne u promatranom razdoblju te jesu li one bile dominantno pozitivne. Zaključeno je kako korporativna komunikacija farmaceutskih tvrtki mora i dalje biti otvorena, transparentna i dvosmjerna te pružati dovoljno informacija medijima.
Abstract (english)
The implementation of new technologies in the pharmaceutical industry has enabled faster development of new medicines resulting in the lowering of mortality rates and improved longevity. Corporate communication gives the ability of connecting internal and external communication as well as timely dissemination of relevant information to all stakeholders. Corporate communication also plays a vital role in strengthening businesses' corporate social responsibility (CSR) in regional markets. This thesis analyzes corporate communication of the three largest pharmaceutical companies in the Republic of Croatia (Pliva, Belupo, Jadran galenski laboratorij).The study was conducted over a period of one year (1st January to 31st December 2015 ).During that period all publications made by Pliva, Belupo and JGL on web portals and online newspapers were monitored and analyzed according to dominant topics and whether said topics were predominantly positive. The conclusion is that pharmaceutical companies must continue to maintain open, transparent and two-way corporative communication and provide the media with sufficient and relevant information.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:233:345789
Study programmeTitle: Public Relations Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist odnosa s javnošću (stručni specijalist odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-02-08 14:25:39