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master's thesis
Facebook kao medij komunikacije
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. urn:nbn:hr:145:096445
Obradović, Nela
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Institutional repository: EFOS REPOSITORY

Cite this document

Obradović, N. (2017). Facebook kao medij komunikacije (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:096445

Obradović, Nela. "Facebook kao medij komunikacije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:096445

Obradović, Nela. "Facebook kao medij komunikacije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:096445

Obradović, N. (2017). 'Facebook kao medij komunikacije', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:096445

Obradović N. Facebook kao medij komunikacije [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:096445

N. Obradović, "Facebook kao medij komunikacije", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:096445

Metadata
TitleFacebook kao medij komunikacije
Title (english)FACEBOOK AS A MEDIA COMMUNICATION TOOL
AuthorNela Obradović
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2017-06-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Razvojem tehnologije i interneta sve je veća dostupnost i popularizacija društvenih mreža koje se ustaljuju u našem životu i postaju naša svakodnevica. U ovom diplomskom radu su malo pobliže istražene i analizirane društvene mreže, tj. Facebook-a kao jedna od najpopularnijih platformi danas. Facebook iz dana u dan sve više raste i ima više od 1.550,000,000 aktivnih korisnika. U zadnjih par godina sve većim širenjem i integriranjem sa drugim društvenim mrežama ( Instagram i YouTube ) on postaje jednom od najvažnijih platformi za društveno, privatno, ali i poslovno komuniciranje. Odnosi među tvrtkama i odnosi tvrtke s klijentima, također i sve vrste međuljudskih odnosa, te velika količina informacija govore nam da je Facebook danas postao puno više nego što je to bila početna ideja njegova osnivača. Detaljnom analizom i primjerima istražit ćemo kako to da je Facebook već 13 godina najpopularnija društvena mreža, te kakve sve oblike komunikacije pronalazimo na toj platformi.
Abstract (english)
Through the development of technology and the Internet, we have witnessed increased accessibility and popularization of various social networking sites which have inevitably entered our lives and have also become a part of our everyday life. This master's thesis presents research done in social media and the analysis of the same, with a specific reference to Facebook, as one of the most popular social media sites today. Facebook has been constantly growing over time and today has more than 1.550,000,000 active users. In recent years, through massive expansion and integration with other social media sites such as Instagram or YouTube, it has become one of the most important platforms for social, private, but also business communication. Business relationships with other companies, client relationships, all kinds of social interaction as well as a substantial amount of information prove that Facebook has become so much more than it was initially intended by its founder. By way of detailed analysis and examples we will try to research the phenomenon of Facebook and the fact that still, thirteen years after it was founded, it is the most popular social media site. We will also present all sorts of communication that can be found on it.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:096445
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-06-20 12:16:22