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master's thesis
Uloga upravljanja markama u marketingu
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. urn:nbn:hr:145:132756
Grbavac, Vid
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Grbavac, V. (2017). Uloga upravljanja markama u marketingu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:132756

Grbavac, Vid. "Uloga upravljanja markama u marketingu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:132756

Grbavac, Vid. "Uloga upravljanja markama u marketingu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:132756

Grbavac, V. (2017). 'Uloga upravljanja markama u marketingu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:132756

Grbavac V. Uloga upravljanja markama u marketingu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:132756

V. Grbavac, "Uloga upravljanja markama u marketingu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:132756

Metadata
TitleUloga upravljanja markama u marketingu
Title (english)Function of brand management in marketing
AuthorVid Grbavac
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2017-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Utjecaj marketinga, ali i marke pojedinačno, na poslovni rezultat gospodarskog subjekta, vrlo je zanimljivo područje istraživanja, koje, ne samo autoru nego i čitateljima, može pružiti nova saznanja vezana za nj. Prikaz značaja marke, procesa staranja i upravljanja vrijednošću iste na poslovanje, i rezultat poslovanja gospodarskih subjekata cilj je i svrha ovog diplomskog rada. On se nastoji ostvariti, prvenstveno, detaljnom teorijskom razradom marketinških pojmova usko vezanih uz pojam marke. U procesu izrade ovog diplomskog rada, korištene su sljedeće znanstvene metode: komparativna metoda, povijesna metoda, metoda klasifikacije i metoda deskripcije.
Abstract (english)
Marketing influence, and especially brand influence, on economic entity bussines result, is very interesting research area, that, not only to author but to reader aswell, can provide new findings regarding it. Display of mark importance, proces of creating and managing value of mark, on bussines, and on economic entity bussines result is goal and purpose of this graduate paper. It is attempted to accomplish, primarily, trough detailed theoretical analysis of marketing concepts closely related to term brand. In making this paper methods that were used are: comparative method, historical method, classification method and descriptive metod.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:132756
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-07-06 11:56:46