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Scientific paper - Preliminary note / Short communication
MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30 (2017), 1; 181-191. urn:nbn:hr:145:287061
Erceg, Aleksandar; Kukec, Ljiljana

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Erceg, A. & Kukec, Lj. (2017). MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30. (1), 181-191. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:287061

Erceg, Aleksandar and Ljiljana Kukec. "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, no. 1, 2017, pp. 181-191. https://urn.nsk.hr/urn:nbn:hr:145:287061

Erceg, Aleksandar and Ljiljana Kukec. "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues 30, no. 1 (2017): 181-191. https://urn.nsk.hr/urn:nbn:hr:145:287061

Erceg, A. and Kukec, Lj. (2017) 'MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, 30(1), pp. 181-191. Available at: https://urn.nsk.hr/urn:nbn:hr:145:287061 (Accessed 03 November 2024)

Erceg A, Kukec Lj. MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2017 June 29 [cited 2024 November 03];30(1):181-191. Available at: https://urn.nsk.hr/urn:nbn:hr:145:287061

A. Erceg and Lj. Kukec, "MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. 30, no. 1, pp. 181-191, June 2017. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:287061. [Accessed: 03 November 2024]

Metadata
Title (english)MICRO FRANCHISING AS A TOOL FOR INCREASING SELF-EMPLOYMENT AND COMPETITIVENESS: CROATIAN EXAMPLES
AuthorAleksandar Erceg
AuthorLjiljana Kukec
Author's institutionJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
Franchising has been present in the global economy in its current format for more than a hundred years. Companies have used franchising for growing their business and geographical expansion by bridging the distance in partnership with local entrepreneurs. Micro franchising provides a proven business model and a chance for self-employment by exploiting all advantages of franchising on a far smaller scale than traditional franchising. This model also helps potential entrepreneurs with low income to cross certain barriers, establish a sustainable business and create opportunities for new employment with the mentorship of the franchisor. With micro franchising, franchise systems could open locations where franchising in the traditional format would (could) not work and by doing so it could expand their business and gain competitiveness on the market, while at the same time enhancing employment and the development of entrepreneurship. This paper examines the micro-franchising situation in Croatia and checks if this model of growing business can help in increasing competitiveness of a company and at the same time enhance self-employment. Due to their pioneer work in the field of micro franchising in Croatia, Body Creator and Surf’n’Fries were chosen as practical examples.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. 30, no. 1, pp. 181-191
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:287061
Publication2017-06-29
Document URLhttp://hrcak.srce.hr/183618
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-08-25 08:30:44