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master's thesis
Instagram kao marketinški alat
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. urn:nbn:hr:145:668665
Pšihistal, David
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

Pšihistal, D. (2017). Instagram kao marketinški alat (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:668665

Pšihistal, David. "Instagram kao marketinški alat." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:668665

Pšihistal, David. "Instagram kao marketinški alat." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:668665

Pšihistal, D. (2017). 'Instagram kao marketinški alat', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 June 2024, https://urn.nsk.hr/urn:nbn:hr:145:668665

Pšihistal D. Instagram kao marketinški alat [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 June 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:668665

D. Pšihistal, "Instagram kao marketinški alat", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:668665

Metadata
TitleInstagram kao marketinški alat
Title (english)Instagram as a Marketing Tool
AuthorDavid Pšihistal
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberIvo Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2017-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže rastu i razvijaju se svakodnevno, a Instagram bilježi strelovit rast i uspon posljednjih nekoliko godina. Naglasak na internetu sve je veći, te ga prati kontinuirani razvoj informacijskih tehnologija. U ovom radu bit će opisan utjecaj interneta i društvenih mreža na današnje poslovanje i ponašanje ljudi. Također, pobliže će se opisati Instagram te mogućnosti marketinške komunikacije putem njega u komparativnom odnosu s ostalim društvenim mrežama. Marketinški potencijal i snaga Instagrama leži u tome što se u vrlo kratkom vremenskom roku lako i efikasno određenom porukom može doprijeti do korisnika. Danas Instagram koristi više od 700 milijuna korisnika diljem svijeta i svaka tvrtka kojoj je cilj uspješno oglašavanje trebala bi dobro razmotriti i istražiti mogućnosti marketinškog oglašavanja putem Instagrama. U dijelu rada koji se bavi praktičnim istraživanjem bit će analizirano koliko mladi danas koriste Instagram u usporedbi s drugim društvenim mrežama te koje mogućnosti Instagrama najradije upotrebljavaju. Posebna je pozornost usmjerena na korisnika koji je danas u središtu zbivanja i koji je polazište u osmišljavanju svih marketinških koncepcija i strategija.
Abstract (english)
Social networks have been growing and developing daily, and Instagram has recorded rapid growth and expanison in the last few years. There is an increased emphasis on the Internet, accompained by the contioous development of information technologies. This thesis intends to describe the influence of the Internet influence and social networks in today’s business and on people's overall behavior. In addition, there will be a detailed exploration of Instagram with a particular focus on Instagram's marketing possibilities compared to other social media platforms. The marketing potential and power of Instagram lies in the fact that in a very short period of time, the message can easily, and effectively reach the user. Today there are more than 700 million Instagram users around the world, and every company that strives towards effective advertising should consider and explore the possibilities Instagram offersThe practical research part of the thesis will examine how many young people use Instagram today, compared to other social networks, and what features they prefer to use. Special attention was drawn to the user who is in the heart of events today and who is the starting point for designing all marketing concepts and strategies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:668665
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-04 07:29:15