In this paper, a franchise will be presented as a way of entering the business. There will be franchise definitions and a franchise agreement will be explained as the most important document on business transparency. A legal framework for a franchise that is not globally standardized will also be described. There are several divisions by which we share the types of franchises, and the paper will outline the most important types of franchises. We will put the franchise in the historical context and describe how this business was created and how it developed. We will provide statistics about the franchise in the world, and we will outline the franchises that stand out with their results. Also, the situation in Croatia will be described, where the franchise has not experienced a major blossom. In the Republic of Croatia there is a problem with a small number of domestic franchisors who do not see the advantages of giving franchises. We will look at certain parameters that fall into the context of the decision to buy a franchise, as well as myths related to the franchise. There is a lot of myths about the franchise, and we will list nine of the most common. The paper will outline certain advantages and disadvantages of buying a franchise. In the latter part will be an example of successful franchise "Coverall" operating in the cleaning industry. This franchise has been operating for more than 30 years and is a recipient of many awards and awards. Coverall is a leader in franchises that deal with commercial cleaning.