prikaz prve stranice dokumenta Utjecaj prvog dojma na poslovnu komunikaciju
Access restricted to students and staff of home institution
undergraduate thesis
Utjecaj prvog dojma na poslovnu komunikaciju
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. urn:nbn:hr:145:604332
Zatezalo, Borna
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Interdisciplinary Courses

Institutional repository: EFOS REPOSITORY

Cite this document

Zatezalo, B. (2017). Utjecaj prvog dojma na poslovnu komunikaciju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:604332

Zatezalo, Borna. "Utjecaj prvog dojma na poslovnu komunikaciju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:604332

Zatezalo, Borna. "Utjecaj prvog dojma na poslovnu komunikaciju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:604332

Zatezalo, B. (2017). 'Utjecaj prvog dojma na poslovnu komunikaciju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 04 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:604332

Zatezalo B. Utjecaj prvog dojma na poslovnu komunikaciju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 04] Available at: https://urn.nsk.hr/urn:nbn:hr:145:604332

B. Zatezalo, "Utjecaj prvog dojma na poslovnu komunikaciju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:604332

Metadata
TitleUtjecaj prvog dojma na poslovnu komunikaciju
Title (english)INFLUENCE OF THE FIRST IMPRESSION ON BUSINESS COMMUNICATION
AuthorBorna Zatezalo
MentorLjerka Sedlan König (mentor)
Committee memberLjerka Sedlan König (predsjednik povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2017-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Poslovna komunikacija je komunikacija koja se koristi za promicanje proizvoda, usluga ili organizacija i odnosi se na prijenos informacija unutar poslovnog svijeta. Ovakva se vrsta komunikacije koristi se u pravne i slične svrhe. U poslovnoj su komunikaciji četiri osnovna načina komuniciranja, odnosno četiri osnovne vrste komunikacije: usmena, pismena, kontaktna ili neverbalna i e-komunikacija. Poduzetnici s boljim socijalnim vještinama imaju veću šansu da postanu uspješni, kao što i radnici koji su simpatični imaju veliku mogućnost napredovanja u poslu. Interpersonalne vještine postaju sve važnije na radnom mjestu, osobito kada je riječ o radu u timu. Prilikom prvog susreta s nekom osobom 55% prvog dojma oslanja se na izgled, 38% na glas, dok samo 7% na izgovorene riječi. Dakle, prvi dojam o osobi stvara se na temelju izgleda, gestikulacije, boje glasa i mimike. Upravo na temelju prvog dojma ljudi procjenjuju kompetencije svojih sugovornika. Često se na različit način primaju iste informacije o nekoj osobi i to sve ovisno o dojmu koji se stvori o toj osobi. Prvi se dojam, jednom kad je formiran, ne mijenja, no zato se i naziva prvim. Upravo stoga može biti presudan čimbenik kod odlučivanja o poslovnoj suradnji.
Abstract (english)
Business communication is a type of communication used to promote products, services or organizations, it refers to transferring informations inside the business world. This type of communication is used in legal and similar services. In the businesses communication there are four basic ways of communicating; oral, written, nonverbal and e-communication. Businessman with better social skills have a higher chance of becoming successful, as well as the workers who are charming, they have a higher chance for a promotion in the business. Interpersonal skills are becoming more and more important in the work space,especially when there is team work. When we first encounter someone, the first impression is based 55% on their looks,38% on their voice while only 7% goes on their words. Therefore, first impression is made based of the looks, gestures, voice and mimics. And it is the first impression that people use to evaluate their interlocutor. Often times we receive the same information in a different way from someone, based on the impression we have from that person. First impression, once it is formed, cannot change,but that is why it's called first. This is why it can be a crucial factor when deciding a business cooperation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:604332
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-18 06:29:50