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master's thesis
Organizacija i provedba marketinga u hotelskom poslovanju
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. urn:nbn:hr:145:407460
Lešić, Matija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

Lešić, M. (2017). Organizacija i provedba marketinga u hotelskom poslovanju (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:407460

Lešić, Matija. "Organizacija i provedba marketinga u hotelskom poslovanju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:407460

Lešić, Matija. "Organizacija i provedba marketinga u hotelskom poslovanju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:407460

Lešić, M. (2017). 'Organizacija i provedba marketinga u hotelskom poslovanju', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:407460

Lešić M. Organizacija i provedba marketinga u hotelskom poslovanju [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:407460

M. Lešić, "Organizacija i provedba marketinga u hotelskom poslovanju", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:407460

Metadata
TitleOrganizacija i provedba marketinga u hotelskom poslovanju
Title (english)THE ORGANIZATION AND IMPLEMENTATION OF MARKETING IH HOTEL BUSINESS
AuthorMatija Lešić
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberIvo Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2017-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
S konstantnim napretkom ponude u hotelskom sektoru, neophodno postaje istaknuti se u velikoj konkurenciji i privući klijente, odnosno goste. Taj zadatak može se ispuniti samo izradom i provedbom kvalitetne i suvremene marketinške strategije. Marketing se definira kao znanstvena disciplina koja promatra proces nastanka proizvoda te međusobnu komunikaciju između kupca i proizvođača s ciljem zadovoljenja obostranih potreba, a shodno tome, suvremeno poslovno okruženje zahtijeva aktivno marketinško djelovanje kojim će se ostvariti željeni poslovni rezultat te postići prednost u odnosu na ostatak tržišne konkurencije. Hotel, koji se definira kao objekt namijenjen pružanju usluga smještaja, prehrane i dodatnih sadržaja, promatra se kao osnovnu jedinicu u turističkoj ponudi. U ovom radu su prikazane mnogobrojne posebnosti marketinga u hotelskom sektoru te potencijalna rješenja za probleme koje se pojavljuju. S obzirom na individualan karakter pristupa klijentu, odnosno različitost ukusa i preferencija, „osluškivanje“ njegovih potreba od neophodne je važnosti za uspješno poslovanje hotela te povratak zadovoljnog gosta.
Abstract (english)
With constant progress in the hotel sector, it is necessary to highlight in the great competition and attract clients or guests. This task can only be fulfilled by designing and implementing a quality and contemporary marketing strategy. Marketing is defined as a scientific discipline that studies at the process of product creation and the mutual communication between the buyer and the manufacturer in order to satisfy the mutual needs and accordingly, the modern business environment requires proactive marketing activity to achieve the desired business result and to overtake the rest of the market competition. The hotel, which we define as an object intended to provide accommodation services, meals and other services, is define as a basic unit in a tourist offer. This paper presents a number of specialties in the hotel sector and potential solutions to emerging issues. Given the individual character of the client's approach, respectively the diversity of tastes and preferences, "listening" to his needs is essential for the successful business of the hotel and the return of a pleased guest.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:407460
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-11-07 15:07:06