The topic of this paper is the use of multimedia marketing for the purpose of new evangelization. For many years, the Church was abreast with the society and the time in which it lived, but when the accelerated technological development took place, the Church did not temporize well. That is why most people today would not link the Church and evangelization with multimedia and marketing. However, this work will show that multimedia marketing fits perfectly into the vision of the new evangelization which uses new ways of proclaiming the Gospel today. A large role in the use of multimedia marketing for the purpose of new evangelization have the lay people, who decided to use their knowledge and talents in spreading the Gospel. Today, there are numerous examples of good practice in the use of multimedia marketing for the purpose of new evangelization in Croatia, starting with Christian television and communities, to portals, associations, dioceses, priests etc. All the elements of multimedia - sound, video, graphics and text - can be used in the new evangelization. This work is divided into three parts. The first part is about multimedia, its elements and the new evangelization with its connection to multimedia marketing. In the second part, some examples of good practice are analyzed, while in the third part the primary research is analyzed. Primary research has shown that all respondents believe that multimedia marketing can be used for the purpose of new evangelization, and almost everyone believes that the Church should use multimedia and social networks to spread the Gospel to people. That would mean that the Church will use the potential of multimedia in the new evangelization even more in the future.