The majority of people think that there are enough open restaurants and bakeries in the city of Osijek, but they are not looking at it from the perspective of people with health issues, like those intolerant to gluten. The demand for gluten-free packaged products in stores and prepared gluten-free food in restaurants is growing rapidly. With the development there is a variety of nutrition and various health problems of the market, and thus the number of people consuming gluten-free products. This master's thesis presents the way of doing business, planning and the organization of the business model itself. The primary goal of the project is to create a simple company for the production and sale of gluten-free fresh bakery products in the city of Osijek, together with offering always available fresh products. In order to make a profitable investment, the market has been tested, above all, the consumers of gluten-free food and their satisfaction with the bakery opening. The project plan calculated all the activities that need to be undertaken to open the first market presentation of a small company for the production and sale of gluten-free bakery products, as well as advisory services and education for home-made food and nutrition for gluten-free food. The project plan was developed in the OpenProj open code program. Estimation of the demand for gluten-free products in the Republic of Croatia is very challenging owing to almost no research on the number of celiac patients and the number of people who are gluten intolerant. Based on these findings, the concept of starting a business venture was born. The result is the small production and sale of fresh gluten-free products that would settle needs of products on a relatively narrow geographic market. The thesis presents the initialization phase and the creation of the project plan which are the basis to run the future project, if it is shown that the project has a satisfying performance of the future business.