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undergraduate thesis
Oglašavanje na društvenim mrežama
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:618402
Martić, Elizabeta
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Martić, E. (2018). Oglašavanje na društvenim mrežama (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:618402

Martić, Elizabeta. "Oglašavanje na društvenim mrežama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:618402

Martić, Elizabeta. "Oglašavanje na društvenim mrežama." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:618402

Martić, E. (2018). 'Oglašavanje na društvenim mrežama', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 June 2024, https://urn.nsk.hr/urn:nbn:hr:145:618402

Martić E. Oglašavanje na društvenim mrežama [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 June 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:618402

E. Martić, "Oglašavanje na društvenim mrežama", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:618402

Metadata
TitleOglašavanje na društvenim mrežama
Title (english)SOCIAL NETWORK ADVERTISING
AuthorElizabeta Martić
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberMirna Leko Šimić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-03-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže su besplatne online usluge koje korisnicima pružaju razne vrste komunikacije sa svijetom i mogućnost vlastite prezentacije. One spadaju u pristupačne internet usluge koje koriste tehnologiju i društvenu interakciju. Danas se društvenim mrežama koriste milijuni ljudi, a osim onih generalnih, postoje isto tako i s određenom fokusom na sadržaj i profil korisnika. Većina korisnika služi se društvenim mrežama zbog jednostavnog društvenog kontakta, grupiranja po interesima, dijeljenja fotografija te masovnog komuniciranja dok nekima predstavlja odličan poslovni potez. Društvene mreže danas imaju također ulogu i u marketingu te služe kao mjesto za web promociju i oglašavanje koje se smatra ekološkim jer se ne troši papir i otpadom se ne zagađuje priroda. Kako potražnja potrošača raste, tako se svakodnevno razvijaju nove aplikacije i razni dodaci za zabavu. U svijetu postoje brojne društvene mreže, ovisno od zemlje do zemlje, no među najpoznatije spadaju Facebook i Twitter.
Abstract (english)
Social networks are online services that provide users with various types of communication with the world and the possibility of their own presentations. They fall into affordable Internet services that use technology and social interaction. Today, social networks are used by millions of people, but other than general, there also is a particular focus on the content and user profile. Most of the users used the social networks for the simple social contact, grouping the interests, sharing photos, and mass communication while some represents an excellent business move. Social networks today have also role in marketing and serve as a place for website promotion and advertising that are considered organic because it does not waste paper and waste does not pollute nature. As consumer demand grows so every day to develop new applications and various accessories for the party. In the world there are numerous social networks, depending from country to country, but among the best known are Facebook and Twiter.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:618402
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-29 11:42:41