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professional thesis
Marketing u turizmu zaštićenih područja
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:022488
Livak, Predrag
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Livak, P. (2018). Marketing u turizmu zaštićenih područja (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:022488

Livak, Predrag. "Marketing u turizmu zaštićenih područja." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:022488

Livak, Predrag. "Marketing u turizmu zaštićenih područja." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:022488

Livak, P. (2018). 'Marketing u turizmu zaštićenih područja', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:022488

Livak P. Marketing u turizmu zaštićenih područja [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:022488

P. Livak, "Marketing u turizmu zaštićenih područja", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:022488

Metadata
TitleMarketing u turizmu zaštićenih područja
Title (english)Marketing in tourism of protected areas
AuthorPredrag Livak
MentorDrago Ružić (mentor)
Committee memberBranimir Dukić (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-03-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Prema broju i površini zaštićenih prirodnih područja te prema broju biljnih i životinjskih vrsta u odnosu na svoju površinu, Republika Hrvatska je među vodećim državama u Europskoj uniji. Marketinška istraživanja u zaštiti okoliša i prirode mogu pomoći javnim ustanovama u zaštiti prirode da iznađu mogućnosti postupnog prelaska na samofinanciranje kroz turističke, marketinške i promotivne aktivnosti. Neophodno je izraditi poslovni plan u kojem bi sudionici bili resorna ministarstva, jedinice lokalne i regionalne uprave, turističke zajednice i agencije, koji bi uz zalaganje svih navedenih sudionika doveo do većeg dolaska posjetitelja u zaštićena područja Požeško-slavonske županije. Istraživanje u ovom radu zasigurno može pomoći u izradi navedenog poslovnog plana, kao i u izradi razvojnih strategija općina, gradova i županija u kojima se nalaze zaštićena prirodna područja.
Abstract (english)
According to the number and area of nature protected areas and the number of plant and animal species in relation to its surface, the Republic of Croatia is one of the leading countries in the European Union. Environmental and nature conservation research can help public nature conservation institutions to find the possibility of gradual transition to self-financing through tourism, marketing and promotional activities. It is necessary to create a business plan in which the participants would be the ministries, local and regional government units, the tourist community and the agencies, which would, with the efforts of all these participants, lead to a greater arrival of visitors to the protected areas of Pozega-Slavonia County. The research in this paper can surely help to make this business plan, as well as in the development strategies of municipalities, cities and counties where protected natural areas are located.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:022488
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-05-11 12:07:46