Croatia is the country where tourism makes the largest share in the overall GDP as well as the economy in general. Urban tourism is still relatively unknown for us and significantly lagging compared to other forms of tourism. We have witnessed that through the history there were successful but also less successful Urban Management through mega events. The quality and proper purpose of constructed buildings and infrastructure, after the end of tournament is exactly what distinguishes successful and unsuccessful urban tourism. Of course, much depends on the people who lead the city for the time, and in the period after the event. The maintenance of the given mega evenets and the proper implementation of the accompanying content are the ideal trigger for changes in the urban environment in which it is held. Croatia definitely, through urban or sports tourism should see an ideal opportunity to initiate changes in areas that are not sufficiently developed and well-known to tourist. Developing urban tourism can greatly improve the standard of living of the city as well as the entire region surrounding it. Unfortunately, positive trends in the development of urban tourism in the world are still did not come in Croatia, and the utilization in relation to the potential is indeed small.