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master's thesis
Inicijalna ponuda tokena prilikom pokretanja start-up poduzeća u mobilnom okruženju
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:617376
Vukelić, Andrej
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Vukelić, A. (2018). Inicijalna ponuda tokena prilikom pokretanja start-up poduzeća u mobilnom okruženju (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:617376

Vukelić, Andrej. "Inicijalna ponuda tokena prilikom pokretanja start-up poduzeća u mobilnom okruženju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:617376

Vukelić, Andrej. "Inicijalna ponuda tokena prilikom pokretanja start-up poduzeća u mobilnom okruženju." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:617376

Vukelić, A. (2018). 'Inicijalna ponuda tokena prilikom pokretanja start-up poduzeća u mobilnom okruženju', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 June 2024, https://urn.nsk.hr/urn:nbn:hr:145:617376

Vukelić A. Inicijalna ponuda tokena prilikom pokretanja start-up poduzeća u mobilnom okruženju [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 June 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:617376

A. Vukelić, "Inicijalna ponuda tokena prilikom pokretanja start-up poduzeća u mobilnom okruženju", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:617376

Metadata
TitleInicijalna ponuda tokena prilikom pokretanja start-up poduzeća u mobilnom okruženju
Title (english)Initial coin offer for financing start-up in mobile environment
AuthorAndrej Vukelić
MentorIvan Kelić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDomagoj Karačić (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-11-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
U teorijskom dijelu je prikazana je blockchain tehnologija, njene prednosti i nedostaci te načini primjene. Također su predstavljene i kriptovalute koje su jedan od osnovnih dijelova svakog blockchain-a. Prikazane su prednosti, nedostaci i primjene Bitcoin-a kao glavne kriptovalute, ali prikazane su i druge kriptovalute koje su nastale kao rezultat inicijalne ponude tokena. Altcoinovi koji su detaljnije prikazani su Ethereum, Namecoin, Litecoin te Ripple koji nosi svoje posebnosti. Na samom kraju prvog, teorijskog dijela, prikazano je nekoliko najvećih prijevara koje su se dogodile u kripto ekonomiji. U praktičnom dijelu rada fokus je bio na iskorištavanju blockchain tehnologije za pokretanje projekata koji su bili financirani pomoću ICO kampanja, jednog od oblika crowdfunding-a. Također su prikazani su koraci koje je potrebno poduzeti prilikom pokretanja ICO kampanje, prednosti i nedostaci i primjeri iz svijeta i Hrvatske. Kompanije Sirin Labs, Status i Telegram su poduzeća čiji su projekti predstavljeni u radu i koji za cilj imaju razviti proizvod u mobilnom okruženju baziran na blockchain tehnologiji. DA Power Play, CookUp i Beyond Seen Screen su pioniri korištenja blockchain tehnologije i zbog toga je njihov primjer bio vrlo važan za ovo istraživanje. DA Power Play i Beyond Seen Screen još uvijek razvijaju svoje proizvode, dok ICO za projekt CookUp nažalost nije uspio.
Abstract (english)
Theoretical part was about blockchain technology, its advantages and disadvantages, and the ways of its implementation. Also, cryptocurrencies are presented as they are one of the basic parts of each blockchain. Bitcoin is main cryptocurrency and it was very important to show its benefits, disadvantages and uses. Also, some other cryptocurrencies that were generated as a result of the ICO campaign were shown. Presented Altcoin's are Ethereum, Namecoin, Litecoin and Ripple, which carries its special features. At the very end of the first, theoretical part, there are some of the biggest scams that happened in the crypto economy. In the practical part of the paper, the focus was on leveraging blockchain technology to run projects funded by the ICO campaign, one of the forms of crowdfunding. It is also presented steps that need to be taken when launching ICO campaigns, advantages and disadvantages of ICO and examples from the world and Croatia. Companies Sirin Labs, Status and Telegram are companies whose projects are presented in the paper and whose projects aimed to develop a product in a mobile environment based on blockchain technology. DA Power Play, CookUp and Beyond Seen Screen were merely pioneering the use of blockchain technology in Croatia, and showing their example was very important for this research. DA Power Play and Beyond Seen Screen are still developing their product, while CookUp ICO failed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:617376
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-09 13:40:56