prikaz prve stranice dokumenta Matrike marketinga
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master's thesis
Matrike marketinga
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:182742
Režić Brdarić, Maja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Cite this document

Režić Brdarić, M. (2018). Matrike marketinga (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:182742

Režić Brdarić, Maja. "Matrike marketinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:182742

Režić Brdarić, Maja. "Matrike marketinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:182742

Režić Brdarić, M. (2018). 'Matrike marketinga', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:182742

Režić Brdarić M. Matrike marketinga [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:182742

M. Režić Brdarić, "Matrike marketinga", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:182742

Metadata
TitleMatrike marketinga
Title (english)Marketing metrics
AuthorMaja Režić Brdarić
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberMirna Leko Šimić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Temeljna svrha, odnosno cilj ovoga rada jest prikazati stvarnu vrijednost metrika marketinga u mjerenju uspješnosti i učinkovitosti marketinških aktivnosti u poslovanju gospodarskih subjekata. Metrika marketinga se odnosi na pružanje znanja o mjernom instrumentariju, odnosno o primjeni matematičkih i statističkih metoda u analizi i rješavanju problema u marketingu. Naime, potrebno je poznavati primjenu različitih mjerila marketinga i to zbog nužnosti povećanja djelotvornosti te učinkovitosti marketinških odluka poslovnih subjekata. Kroz rad će se teorijski opisati i analizirati elementi marketinškog spleta, kao i mjerila za mjerenje uspješnosti i učinkovitosti marketinga u poslovanju. Također, navest će se primjeri poduzeća koji u svom poslovanju navedena mjerila uspješno primjenjuju. Ovaj je diplomski rad posebno koristan čitateljima koji su početnici, odnosno koji se tek upoznaju sa teorijskom materijom koja se odnosi na elemente marketinškog spleta te metrike marketinga.
Abstract (english)
The basic purpose or goal of this paper is to present the true value of marketing metrics in measuring success and marketing activities efficiency. The marketing metrics refer to the provision of knowledge on measurement instrumentation, in the application of mathematical and statistical methods in analysis and problem solving in marketing. Namely, it is really important to understand the application of different marketing standards lies in the need to increase the effectiveness and efficiency of marketing decisions of business entities. Throughout the paper, theoretical description and analysis of the marketing syllabus elements will be given and the principles for measuring the success and efficiency of marketing in the business. Also, examples of companies which are successfully using those principles, will be listed. This graduate thesis is especially useful to readers who are beginners, or who are just getting acquainted with the theoretical material relating to the marketing elements and marketing metrics.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:182742
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-26 08:52:05