Marketing Management is a process, it determines control, analysis, application and planning. Marketing management can be implemented in any market. Information communication technology is a fusion of computer networks and telecommunications, and since the creation of the World Wide Web, it has completely altered the way to use, collect and search for information. As the information communication technology progresses, the economy and society are increasingly based on it, and it represents the most widespread generic technology of today. ICT enables the transfer and use of all kinds of information in all areas of life. Information and communication technology in marketing breaks all obstacles to cooperation. The use of information communication technology has transformed organizations from the foundations, at all organizational levels, and marketing has become the main beneficiary. An important part of the benefits arises from the use of information and communication technology as a source of acquisition and general market information. Information communication technology is one of the most appropriate media for approximation of the environment, thus the company gets fast, inexpensive and easy access to a large amount of relevant and updated information. The use of information and communication technology as support for marketing management enables companies to develop and strengthen collaboration and communication relations in product development processes. Usage information and communication technology in marketing is defined as a tool that enables development of differentiation strategies based on product innovations.