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master's thesis
Kreativnost i inovativnost u poduzeću. Osvrt na kreativno djelovanje u pekarsko-ugostiteljskom objektu "Pecolaj"
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:051186
Rezler, Mateja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

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Cite this document

Rezler, M. (2018). Kreativnost i inovativnost u poduzeću. Osvrt na kreativno djelovanje u pekarsko-ugostiteljskom objektu "Pecolaj" (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:051186

Rezler, Mateja. "Kreativnost i inovativnost u poduzeću. Osvrt na kreativno djelovanje u pekarsko-ugostiteljskom objektu "Pecolaj"." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:051186

Rezler, Mateja. "Kreativnost i inovativnost u poduzeću. Osvrt na kreativno djelovanje u pekarsko-ugostiteljskom objektu "Pecolaj"." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:051186

Rezler, M. (2018). 'Kreativnost i inovativnost u poduzeću. Osvrt na kreativno djelovanje u pekarsko-ugostiteljskom objektu "Pecolaj"', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:051186

Rezler M. Kreativnost i inovativnost u poduzeću. Osvrt na kreativno djelovanje u pekarsko-ugostiteljskom objektu "Pecolaj" [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:051186

M. Rezler, "Kreativnost i inovativnost u poduzeću. Osvrt na kreativno djelovanje u pekarsko-ugostiteljskom objektu "Pecolaj"", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:051186

Metadata
TitleKreativnost i inovativnost u poduzeću. Osvrt na kreativno djelovanje u pekarsko-ugostiteljskom objektu "Pecolaj"
Title (english)Creativity and innovative in the enterprise introduction to creative activities in "Pecolaj" bakery and restaurant object
AuthorMateja Rezler
MentorIvana Barković Bojanić (mentor)
Committee memberIvana Barković Bojanić (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2018-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Poduzetnik je inovativan, kreativan i motiviran pojedinac s namjerom da razara staro kao bi stvorio novo. Kreativnim i inovativnim pristupom pri svakodnevnom stvaranju, poduzetnik ulaže vlastito znanje i vještine pridružujući znanje ljudi s kojima radi kako bi isporučeni proizvod zadovoljio potrebe krajnjeg korisnika. Ljudi koji opsesivno razmišljaju o tim idejama ne mogu zamisliti da se bave nečim drugim. Razmišljanje o njima potpuno ih obuzima, ispunjava ih energijom, te ih na kraju nadahnjuje na stvaranje revolucionarnih kompanija, proizvoda i usluga. Cilj je diplomskog rada raspraviti o pojmovima kreativnosti i inovativnosti te predstaviti izabrane tehnike kako se može poticati kreativno i inovativno ponašanje. Također se u radu predstavlja nekoliko udruga u Republcii Hrvatskoj koje nude institucionalnu potporu poticanju kreativnog i inovativnog djelovanja u poduzeću. Teorijski dio rada upotpunjen je konkretnim primjerom kreativnog djelovanja u pekarsko-ugostiteljskom objektu.
Abstract (english)
A entrepreneur is an innovative, creative and motivated individual with an intention to destroy the old to create something new. With a creative and innovative approach during everyday creation, a entrepreneur invests his own knowledge and skills joining the knowledge of the people he works with to make the delivered product satisfy the needs of the final user. People that obsessively think about these ideas cannot imagine doing something else. Thinking about them completely captures them, fills them with energy, and in the end inspires them to creation of revolutionary companies, products and services. The purpose of this paper is to present the theoretical frame of the terms creativity and innovation, and introduce selected techniques to encourage creative and innovative behavior. There are also several associations in the Republic of Croatia that offer institutional support to encourage creative and innovative activities in the enterprise. The theoretical part of the work is complemented by a concrete example of creative action in the bakery-catering facility.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:051186
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-07 12:20:00