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master's thesis
Marketing plan razvoja „SGC ATON“ Nedelišće
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:732857
Tkalčec, Tibor
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

Tkalčec, T. (2018). Marketing plan razvoja „SGC ATON“ Nedelišće (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:732857

Tkalčec, Tibor. "Marketing plan razvoja „SGC ATON“ Nedelišće." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:732857

Tkalčec, Tibor. "Marketing plan razvoja „SGC ATON“ Nedelišće." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:732857

Tkalčec, T. (2018). 'Marketing plan razvoja „SGC ATON“ Nedelišće', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 August 2024, https://urn.nsk.hr/urn:nbn:hr:145:732857

Tkalčec T. Marketing plan razvoja „SGC ATON“ Nedelišće [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 August 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:732857

T. Tkalčec, "Marketing plan razvoja „SGC ATON“ Nedelišće", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:732857

Metadata
TitleMarketing plan razvoja „SGC ATON“ Nedelišće
Title (english)Marketing development plan of „SGC ATON“ Nedelišće
AuthorTibor Tkalčec
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-12-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svima nam je poznato da je marketing veoma složena aktivnost djelovanja kod koje svaka od funkcija zasebno predstavlja široko područje znanstvenih istraživanja glede mogućnosti njezine primjene i djelovanja u najrazličitijim gospodarskim sustavima i političkim okruženjima. Za ostvarivanje marketinške politike poduzeća nužno je planiranje. Sa stajališta marketinga, planiranje služi za oblikovanje marketinške strategije, odnosno u svakom marketinškom planu marketinška je strategija temeljna ideja. Kako bi marketing plan u potpunosti ispunio svoje zadaće i svrhu, te kao osnovni plan koji određuje i sve ostale planove i o kojem ovisi dugoročna uspješnost poslovanja poduzeća usmjerenog domaćem ili stranom tržištu, opravdao svoj značaj neophodno j ovim planom obuhvatiti slijedeće elemente: sažetak, analizu postojećeg stanja, prognozu poslovanja, postavljanje ciljeva marketinga, razvoj strategije marketinga, razvoj taktika marketinga, financijske pokazatelje, provođenje i kontrolu marketinga. Postojanje adekvatne sportske infrastrukture u Republici Hrvatskoj predstavlja izuzetan problem koji se pokušava riješiti već godinama. Ideja za realizaciju izgradnje Sportsko-gimnastičkog centra po modelu javno-privatnog partnerstva između jedinice lokalne samouprave i investitora nastala je pred 10-tak godina. o svim prednostima i problemima sa kojima se poduzeće susreće u svom poslovanju govori SWOT analiza Sportsko-gimnastičkog centra.
Abstract (english)
Marketing is, by all accounts, an extremely complex activity in which every separate function is based on a wide range of scientific studies aimed at defining its application and impact in various economic and political environments. In order to put the company’s marketing policy into action, planning is required. From a marketing standpoint, planning is necessary for establishment of a marketing strategy, since it lies at the core of a marketing plan. To fully utilize the marketing plan as a blueprint which affects all other plans and drives long-term business efficiency of a company that is oriented towards the domestic or the foreign market, it must include the following elements: summary, current state analysis, business forecast, marketing goals, marketing strategy, marketing methods, financial indicators, marketing activities and marketing control. Lack of adequate sports infrastructure has been a prominent issue in Republic of Croatia that still hasn’t been effectively solved. The idea for construction of a center for sports and gymnastics based on the model of public-private partnership has existed for 10 years, and all the benefits and obstacles the company had to deal with over that period are outlined in the SWOT analysis of the sports-gymnastics center.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:732857
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-11 13:44:20