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master's thesis
Društvene mreže i digitalno poslovanje
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:543128
Mišić, Marko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Mišić, M. (2019). Društvene mreže i digitalno poslovanje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:543128

Mišić, Marko. "Društvene mreže i digitalno poslovanje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:543128

Mišić, Marko. "Društvene mreže i digitalno poslovanje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:543128

Mišić, M. (2019). 'Društvene mreže i digitalno poslovanje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:543128

Mišić M. Društvene mreže i digitalno poslovanje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:543128

M. Mišić, "Društvene mreže i digitalno poslovanje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:543128

Metadata
TitleDruštvene mreže i digitalno poslovanje
Title (english)Social networks and digital business
AuthorMarko Mišić
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing se temelji na istraživanju potreba kupaca i njihovog zadovoljstva, na prilagodbi poslovanja te posebno organizacije marketinških procesa prema cilju zadovoljenja potreba i zadovoljstva kupaca. Pod pojmom oglašavanje smatra se svaki plaćeni oblik komuniciranja od strane identificiranog sponzora koji promovira ideje, robe i usluge. Od pojave digitalnih medija, posebice društvenih medija i tehnoloških inovacija, marketing je dobio na važnosti za sva poduzeća koja žele izgraditi veliku bazu kupaca te povrat kupaca na ponovljenu kupnju. Digitalni ili e-marketing je sastavni dio digitalne trgovine, ili poznatije kao e-trgovine. Pojava interneta i tehnologije te njena dostupnost sve većem broju ljudi na planeti je dovelo do toga da se danas iz bilo kojeg mjesta na planeti može pristupiti svim potencijalnim potrošačima koji su indirektni ili direktni korisnici tehnologije i Interneta. Najpopularniji alat e-marketinga su društvene mreže. Pojam društvenih mreža podrazumijeva mrežu pojedinaca kao što su poznanici, poslovni suradnici, bliski prijatelji i tome slično. Riječ je o web mjestu na kojem se nalazi veći broj ljudi koji stječe nova poznanstva, razmjenjuje iskustva i tome slično. Društvene mreže predstavljaju globalni komunikacijski fenomen koji postoji zahvaljujući Internetu i drugoj tehnologiji. Rad analizira oglašavanje na društvenim mrežama. Zbog razvoja društvenih mreža i sve većeg broja korisnika društvenih mreža, došlo je i do sve češće promocije upravo na društvenim mrežama. Prepoznale su se mogućnosti i potencijal kojeg društvene mreže nude za marketing. Najpopularnije društvene mreže omogućavaju reklamne prostore za oglašavanje za poduzeća, no iako i manje popularne društvene mreže nude oglašavanje, na najpopularnijim mrežama poduzeće može ostvariti najveći doseg odnosno prenijeti poruku do većeg broja potencijalnih kupaca. Zaključno, društvene mreže su temelj marketinga 21. stoljeća.
Abstract (english)
Marketing is based on the research needs of customers and their satisfaction, on adapting the business and in particular the organization of the marketing process towards the goal of satisfying the needs and customer satisfaction. Advertising is considered to be any paid form of communication by an identified sponsor promoting ideas, goods, and services. Since the advent of digital media, especially social media and technological innovation, marketing has gained in importance for all companies that want to build a large customer base and return customers to repeat purchase. Digital or e-marketing is an integral part of digital commerce, or better known as e-commerce. The emergence of the Internet and technology as well as its availability to more people on the planet has led to that today, from anywhere on the planet can be accessed by all potential customers who have an indirect or direct beneficiaries of technology and the Internet. The most popular e-marketing tools are social networks. It is a web site that has a large number of people who acquire new acquaintances, share experiences, and so on. Social networks represent a global communication phenomenon hat exists thanks to the Internet and other technology. The paper analyses the social media advertising. Due to the development of social networks and the increasing number of social network users, there has been more and more promotion on social networks. They recognized the opportunities and potential that social networks offer for marketing. The most popular social networks provide advertising, advertising spaces for businesses, but even less popular social networks offer advertising, the most popular networks the company can achieve the highest reach our message to a large number of potential customers. Finally, social networks are the cornerstone of marketing in the 21st century.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:543128
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKnjižničar unio naslov na engleskom
Created on2019-09-10 16:51:03