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undergraduate thesis
Uloga promotivnih letaka u marketingu hrane
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:852321
Livaja, Barbara
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Livaja, B. (2019). Uloga promotivnih letaka u marketingu hrane (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:852321

Livaja, Barbara. "Uloga promotivnih letaka u marketingu hrane." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:852321

Livaja, Barbara. "Uloga promotivnih letaka u marketingu hrane." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:852321

Livaja, B. (2019). 'Uloga promotivnih letaka u marketingu hrane', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:852321

Livaja B. Uloga promotivnih letaka u marketingu hrane [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:852321

B. Livaja, "Uloga promotivnih letaka u marketingu hrane", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:852321

Metadata
TitleUloga promotivnih letaka u marketingu hrane
Title (english)The role of promotional flyer in food marketing
AuthorBarbara Livaja
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Pojam marketinga predstavlja kompleksno društveno područje koje se prije svega bavi razumijevanjem specifičnosti tržišta i psihologije potrošača. Kako bi se zadovoljile potrebe potrošača i proizvođača određenog proizvoda ili usluge, kreira se marketing miks. Tradicionalni pristup marketing miksu podrazumijeva 4P pristup, koji se sastoji od proizvoda (product), cijene (price), promocije (promotion) i distribucije (place). Zahvaljujući marketingu potrošači se upoznaju s ponudom poduzeća prilikom čega moraju dobiti ključne informacije oko kupnje proizvoda (vrijeme, mjesto, cijena, karakteristike proizvoda). Oglašavanje predstavlja model marketinga čiji je cilj postizanje informiranosti potencijalnih kupaca određenog proizvoda ili usluge. Prilikom čega je moguće koristiti razne alate i načine prikazivanja i distribucije oglasa do potrošača. Kad govorimo o letcima kao sredstvu oglašavanja, u Hrvatskoj godišnji volumen letaka raste, što je pokazatelj da su oglašivači prepoznali letak kao efikasno sredstvo oglašavanja. Najveći oglašivači koji se promoviraju putem letaka i dalje su veliki trgovački lanci, no sve je više oglašivača i iz uslužnih djelatnosti. Dizajn letaka kreiraju grafički dizajneri, prilikom čega je nužna suradnja između naručitelja letka, jer on navodi željeni sadržaj letka. Dakle, prvo naručitelj mora osmisliti sadržaj na osnovu kojeg grafički dizajner kreira letak.
Abstract (english)
The notion of marketing is a complex social field that is primarily concerned with understanding market specificities and consumer psychology. To meet the needs of consumers and manufacturers of a particular product or service, a marketing mix is created. The traditional approach to the marketing mix involves the 4P approach, which consists of product, price, promotion and place. Thanks to marketing, consumers become acquainted with the company offer, at which point they have to get the key information about the product purchase (time, place, price, product characteristics). Advertising is a marketing model aimed at reaching potential customers of a particular product or service. It is possible to use various tools and methods for displaying and distributing ads to consumers. When we talk about flyers as an advertising medium, the annual volume of flyers in Croatia is increasing, which is an indication that advertisers have recognized them as an effective advertising medium. The largest flyer advertisers continue to be large retailers, but more and more advertisers are also in the service industry. The design of the flyers is created by graphic designers, which requires cooperation between them and the customers who order them, as it specifies the desired content of the flyer. So, first the client must design the content which is the basis on which the graphic designer creates the flyer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:852321
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-23 15:43:13