This paper will discuss the theme of general features of Dubrovnik and, as a major part, essential elements and definitions of Dubrovnik as a tourist destination. In the first part of the paper Dubrovnik will be explained more closely with its history, geography, economy and demography. The second part includes Dubrovnik as a tourist destination, the peculiarity of the tourist offer, the tourist attractions that surround it and the forms of tourism that have been developed and can be found throughout the city and its surroundings. Dubrovnik is one of the most visited locations in Croatia and the world with a wealth of cultural and historical buildings and natural attractions, the percentage of arrivals and nights growing every year. In general, the peculiarity of the tourism offer has a large number of factors, the most important of which are the accommodation capacities and availability, the environment and the attractiveness of space, security, quality of services, information and promotion. Dubrovnik was the most successfully promoted by film industry, after which the number of tourists was greatly increased. It is also one of the most developed tourist centers of the Croatian coast and Croatia in general with a large number of different forms of tourism represented in the city and its surroundings. The more developed forms of tourism in Dubrovnik are congressional (Dubrovnik is the main congress center in Croatia), cruising tourism, camping, cultural and manifestation, nautical tourism, the gastronomic center of the Adriatic and, in the past years, film tourism. At the end of this paper, in the future of tourism in Dubrovnik, the advantages and disadvantages that need to be resolved in order to keep Dubrovnik among the top destinations of the world and continue to hold high rates of tourist visit as in the previous years.