prikaz prve stranice dokumenta Mogućnosti E-marketinga
Access restricted to students and staff of home institution
master's thesis
Mogućnosti E-marketinga
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:131476
Hrustek, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Hrustek, A. (2016). Mogućnosti E-marketinga (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:131476

Hrustek, Ana. "Mogućnosti E-marketinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:131476

Hrustek, Ana. "Mogućnosti E-marketinga." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:131476

Hrustek, A. (2016). 'Mogućnosti E-marketinga', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:131476

Hrustek A. Mogućnosti E-marketinga [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:131476

A. Hrustek, "Mogućnosti E-marketinga", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:131476

Metadata
TitleMogućnosti E-marketinga
Title (english)THE POSSIBILITIES OF E-MARKETING
AuthorAna Hrustek
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberSunčica Oberman Peterka (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-07-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvojem interneta i njegovih velikih mogućnosti razvili su se i novi oblici poslovanja i odnosa prema kupcima. E-marketing, kao jedna, po mnogima najbitnija poslovna funkcija modernog načina poslovanja, pružio je goleme mogućnosti uspostavljanja odnosa između prodavatelja i kupaca. Najveća mu je prednost što, za razliku od tradicionalnog marketinga, omogućuje približavanje svakom kupcu osobno, odnosno stvaranje ciljnih tržišta (segmenata) prema kojima će se plasirati marketinške aktivnosti u skladu s preferencijama i potrebama ljudi iz tih segmenata. Najveću potporu ovom obliku poslovanja svakako pruža internetska tehnologija i različiti alati bez kojih je svaki oblik komunikacije i suradnje između kupca i poduzeća nezamisliv. E-marketing potpuno mijenja koncepciju razmišljanja marketinških stručnjaka i sistem poslovanja općenito jer omogućuje približavanje svakom kupcu na osobnoj razini.
Abstract (english)
The development of the Internet and its great features have been developed and new forms of business and customer relations. E-marketing, as one, according to many, the most important business functions of the modern way of doing business, it provided enormous opportunities to establish relationships between sellers and buyers. Its biggest advantage is that, unlike traditional marketing, you closer to each customer personally, namely the creation of target markets (segments) by which to place the marketing activities in accordance with the preferences and needs of people from these segments. The greatest support for this form of business certainly provides Internet technology and various tools without which any form of communication and cooperation between the customer and the company unthinkable. E-marketing completely changed the concept of thinking marketing professionals and business system in general because you closer to each customer on a personal level.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:131476
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-08-24 06:35:41