The purpose of this paper is to analyze and demonstrate the importance of classifying tourism into selective forms of tourism, primarily focused on the development and potential of the rural form in tourism in the Republic of Croatia. In order to understand the importance of delimiting selective forms of tourism, it is important that we first understand the concepts of tourism, marketing, selective forms of tourism and rural tourism. Tourism is a term that represents the travel of people away from their permanent place of residence, which does not last less than one day and more than one year. The first trips began to take place mainly due to the travels of wealthy families and nobles who went to foreign countries for education. Today, tourism is a major driver of economic development in the world, bringing together peoples and countries of different demographic, racial and religious backgrounds. In the 20th century, it is the most developed economic sector that man deals with, and today tourist destinations are enabled to successfully position themselves in a competitive market. The concept and importance of selective forms of tourism are also explained in the paper and the selective form of rural tourism is explained in more detail. Rural tourism in the rural area, which used to be the living and working space of the villagers, has now been transformed into a rural area where tourists can come to rest. The traditional culture of life and work of peasants has developed in these areas, which through the development of rural tourism has become recognizable as a valuable tourist attraction. The paper presents the importance and importance of the development of rural tourism in the Republic of Croatia through the example of the Visnjica Desert, which is a very good example of the development of a rural area that used to serve as a grazing and livestock breeding area. horse breeding and grazing and ethno hotel.