prikaz prve stranice dokumenta Primjena tehnika i alata internetskog marketinga u promociji obiteljskog smještaja
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professional thesis
Primjena tehnika i alata internetskog marketinga u promociji obiteljskog smještaja
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:491750
Buljan, Tomislav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Buljan, T. (2019). Primjena tehnika i alata internetskog marketinga u promociji obiteljskog smještaja (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:491750

Buljan, Tomislav. "Primjena tehnika i alata internetskog marketinga u promociji obiteljskog smještaja." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:491750

Buljan, Tomislav. "Primjena tehnika i alata internetskog marketinga u promociji obiteljskog smještaja." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:491750

Buljan, T. (2019). 'Primjena tehnika i alata internetskog marketinga u promociji obiteljskog smještaja', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:491750

Buljan T. Primjena tehnika i alata internetskog marketinga u promociji obiteljskog smještaja [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:491750

T. Buljan, "Primjena tehnika i alata internetskog marketinga u promociji obiteljskog smještaja", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:491750

Metadata
TitlePrimjena tehnika i alata internetskog marketinga u promociji obiteljskog smještaja
Title (english)Application of internet marketing technics and tools in promotion of family accommodation
AuthorTomislav Buljan
MentorIvan Kelić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-05-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Biti obiteljski iznajmljivač u domaćinstvu nije teško, ali biti uspješan obiteljski iznajmljivač u domaćinstvu nije lagan posao. Vremena kada su gosti dolazili sami, davno su iza nas, vremena kada je bilo dovoljno poslovati samo sa jednom agencijom i biti oglašen na jednom do dva portala također su iza nas. Došlo je vrijeme kada obiteljski iznajmljivači u domaćinstvu moraju biti kvalitetno educirani, jer gosti nisu nikada imali ovoliki pristup informacijama kao danas. Veliki je broj kvalitetnog, odlično uređenog i fantastično prezentiranog obiteljskog smještaja. Nikada obiteljski iznajmljivači u domaćinstvu nisu imali ovoliki broj i kvalitetu kanala prodaje. U ovom radu izrađeno je istraživanje koliko i na koji način mali obiteljski iznajmljivači u domaćinstvu koriste kanale prodaje, odnosno koje sve alate i tehnike poznaju i upotrebljavaju. Da bi bili konkurentniji na tržištu potrebno je poznavati sve segmente poslovanja, a to je velik i težak posao. Cilj rada je maksimalno integriranje obiteljskog smještaja u ukupnu ponudu Splitsko-dalmatinske županije i stvaranje prepoznatljivog brenda koji bi bio priznat na europskoj razini.
Abstract (english)
It is not hard to be the family renter in the household, but to be the successful landlord it's not an easy job.The times when the guests were coming by themselves were long time ago, The times when it was enough to cooperate with one agency or to be advertised on one or two sites were also long time ago.Now it's time when the family renters have to be well-educated, because the guests were never able to have this much informations like today. Today it's time when the renters are having high quality, well-equipped and fantastic presentation of their household.Family renteres have never had the number and quality advertising channels like today.In this project, analysis was made on quantity and bays of using selling channels by family renters,That means which tools and tehnics they know and apply. To be as competitive as possible on the market it is necessary to know all segments of conducting business, which is big and hard work.The goal is to maximize integration of family accommodation in whole offer of accommodation in Split Couunty and creating recognizable brand which is acknowledged on European level.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:491750
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-03 17:21:20