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undergraduate thesis
Životni ciklus proizvoda - analiza slučaja na primjeru Vegete
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:028598
Goluža, Vedran
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Institutional repository: EFOS REPOSITORY

Cite this document

Goluža, V. (2019). Životni ciklus proizvoda - analiza slučaja na primjeru Vegete (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:028598

Goluža, Vedran. "Životni ciklus proizvoda - analiza slučaja na primjeru Vegete." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:028598

Goluža, Vedran. "Životni ciklus proizvoda - analiza slučaja na primjeru Vegete." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:028598

Goluža, V. (2019). 'Životni ciklus proizvoda - analiza slučaja na primjeru Vegete', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 10 June 2024, https://urn.nsk.hr/urn:nbn:hr:145:028598

Goluža V. Životni ciklus proizvoda - analiza slučaja na primjeru Vegete [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 June 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:028598

V. Goluža, "Životni ciklus proizvoda - analiza slučaja na primjeru Vegete", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:028598

Metadata
TitleŽivotni ciklus proizvoda - analiza slučaja na primjeru Vegete
Title (english)Product' s life cycle: an analysis of product Vegeta
AuthorVedran Goluža
MentorMarina Stanić (mentor)
Committee memberMarina Stanić (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom završnom radu cilj je na jedinstven i jasan način predočiti životni vijek proizvoda te objasniti pojedinačne faze ciklusa, počevši od uvođenja proizvoda na tržište pa sve do njegovog izumiranja. Svaka faza za određeni proizvod traje zasebno, stoga ne postoji točno utvrđen vremenski okvir koliko dugo proizvod provodi vremena u pojedinoj fazi. Uz pomoć stručne literature svaka faza ciklusa je objašnjena i analizirana te su istaknute smjernice kako menadžeri mogu reagirati ovisno o tome u kojoj fazi ciklusa se nalazi proizvod. Drugi dio rada osvrnuo se na slučaj Vegete i njenog životnog ciklusa. Metodom online anketiranja prikupljeni su kvantitativni i kvalitativni podaci koji će objasniti i analizirati odnos Vegete i ciljane skupine – studenata. Naime, upravo njihovim odgovorima došlo se do saznanja da je Podravkin proizvod Vegeta još uvijek glavni brand Podravke. Mladi ljudi gotovo cijeli život koriste tu namirnicu te im ona postaje navika koju koriste svakodnevno. Na osnovu skupljenih podataka može se zaključiti kako Vegeti predstoji svijetla budućnost, upravo zbog toga što ju velik broj mladih ljudi koristi. No, postoje i negativne stvari vezane uz tu prehrambenu namirnicu. Naime, postoje studije koje su pokazale štetan utjecaj različitih vrsta aditiva u Vegeti na zdravlje ljudi te su detalji objašnjeni i analizirani u 5 poglavlju. Naravno rad se osvrnuo i na pozitivne stvari vezane uz Vegetu te je na temelju svih tih saznanja donesen zaključak o životnom ciklusu Vegete
Abstract (english)
The main goal of the paper is to present product's life cycle in clear and articulate way, and to explain individual cycle phases, starting with product implementation on the market, all the way to its demise. Every phase of particular product takes place separately, and there is no predefined timeframe of how long does each phase last. Based on the literature, every phase of the cycle will be explained and analyzed. Furthermore, there will be guidelines on what managers can do depending on the phase of product’s life cycle. Second part of the paper includes an analysis of product Vegeta and its life cycle. An online questionnaire was used to gather quantitative and qualitative data from the target population – students. According to their answers, Vegeta is the main product and brand of Podravka company. Majority of targeted group said that they are using Vegeta on daily basis. Based on gathered data, it is clear that the market for Vegeta brand has been growing, and indications are that it should grow even more in the future. However, there are some negativeness related to this product. There are studies that show negative effects of additives in Vegeta on human body, and those studies are presented in chapter 5. Nevertheless, this paper focuses on positive sides of product that is analyzed, and, based on the collected data, provides conclusion about Vegeta's life cycle.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:028598
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-08 12:44:53