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undergraduate thesis
On-line istraživanja i programi za analizu takvih istraživanja
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:190698
Crnogorac, Natalia
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Crnogorac, N. (2019). On-line istraživanja i programi za analizu takvih istraživanja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:190698

Crnogorac, Natalia. "On-line istraživanja i programi za analizu takvih istraživanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:190698

Crnogorac, Natalia. "On-line istraživanja i programi za analizu takvih istraživanja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:190698

Crnogorac, N. (2019). 'On-line istraživanja i programi za analizu takvih istraživanja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:190698

Crnogorac N. On-line istraživanja i programi za analizu takvih istraživanja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:190698

N. Crnogorac, "On-line istraživanja i programi za analizu takvih istraživanja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:190698

Metadata
TitleOn-line istraživanja i programi za analizu takvih istraživanja
Title (english)Online research and programs for the analysis of such research
AuthorNatalia Crnogorac
MentorJasna Horvat (mentor)
Committee memberJasna Horvat (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Mathematics and Statistics
Abstract
Razvoj interneta u današnjem svijetu u velikom razmjeru utječe, kako na privatne, tako i na poslovne živote. Osvrnemo li se na poduzeća, mala ili velika, ona prvenstveno trebaju istražiti tržište na kojem žele nastupiti. U ovom radu osvrnuli smo se na poduzeća te njihovo provođenje anketa putem Interneta. Za razliku od danas, kada Internet pripada u grupu „osnovnih“ potreba, u prošlosti ovaj medij nije bio prisutan, tj. bio je, ali u puno manjim razmjerima. Ankete su se provodile osobnim ispitivanjem, putem telefona ili poštom, iako to je bio skup pothvat svakog poduzeća. Analiza rezultata je bila otežana i dugotrajna jer se sve radilo postupno. Danas poduzeća rezultate dobivaju u realnom vremenu. Pomoću brojnih programa za izradu anketi mogu se trenutno pregledati i pratiti trendovi podataka prikupljenih istraživanjem. Programi, koji su dostupni na internetu, olakšavaju poduzećima koja žele provoditi istraživanje, brzo i jednostavno kreiranje anketa, veliki doseg korisnika bez obzira gdje se oni nalazili, a najbitnije je to što su troškovi niski. Internetom je lakše odabrati uzorak koji će biti podvrgnut istraživanju, jer postoje razni alati koji pokazuju „kretanje“ korisnika. Tako poduzeća mogu korisniku ponuditi da sudjeluju u istraživanju koje će direktno biti povezano s njegovim preferencijama. Isto tako, poduzeća na raspolaganju imaju skoro cijeli svijet te mogu doprijeti do svakoga tko je povezan na Internet, bilo na računalu, mobilnom telefonu ili tabletu.
Abstract (english)
The development of the Internet in today's world has left a huge impact, both on private and business lives. If we look at companies, small or large, they should primarily explore the market on which they wish to participate. In this paper, we concentrated on companies and their conducting surveys over the Internet. Unlike today, when it belongs to a group of „primary“ needs, in the past, this medium was present in a small scale. Surveys were conducted personally, by telephone or by e – mail, and that was an expensive proposition of each company. Analysis of the results was difficult and long because everything was done gradually. Today companies receive results in real time and by using programs to create surveys they can also see data trends of their research. Programs, that are available on the Internet, make it easy for companies that want to conduct research to create surveys fast and easy, they also offer a large reach of users no matter where they live, and most importantly are low costs. It is easier to choose a pattern that will be subjected to the research, because there are various tools that show the „movement“ of users on the Internet. In this way, companies can offer the customer to participate in research that will directly be related to its preferences. Also, companies have on their hand almost the entire world and can reach out to anyone who has Internet connection, either on their computer, mobile phone or tablet.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:190698
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-08 13:06:06