prikaz prve stranice dokumenta Razvoj političkog branda
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master's thesis
Razvoj političkog branda
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:382592
Bilandžić, Karla
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Cite this document

Bilandžić, K. (2019). Razvoj političkog branda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:382592

Bilandžić, Karla. "Razvoj političkog branda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:382592

Bilandžić, Karla. "Razvoj političkog branda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:382592

Bilandžić, K. (2019). 'Razvoj političkog branda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:382592

Bilandžić K. Razvoj političkog branda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:382592

K. Bilandžić, "Razvoj političkog branda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:382592

Metadata
TitleRazvoj političkog branda
Title (english)The development of political brand
AuthorKarla Bilandžić
MentorMarija Ham (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberMarija Ham (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Da bi politička stranka ili osoba postala politički brand, nije dovoljno imati dobar politički marketing. Brand je povjerenje, doživljaj i osjećaj koje se gradi godinama, a svako razočarenje birača poraz je za brand. Kako brandirati političku stranku ili osobu, što činiti, a što ne činiti u procesu brandiranja bit će objašnjeno u ovome radu. Prije samog brandiranja pažnja je posvećena političkom marketingu bez kojeg je cijeli proces brandiranja nezamisliv. Nadalje, promatra se i odnos mladih prema politici, a sve u svrhu razumijevanja problematike kako bi se prisutna apatija prema istoj otklonila. Politički marketing i politički brand mogu imati važnu ulogu u političkom životu mladih, a cilj ovoga rada je pronaći i istražiti pozitivne veze u spomenutom odnosu te predložiti načine djelovanja koje, na kraju krajeva, doprinose zdravoj demokraciji i većoj političkoj participaciji u budućnosti.
Abstract (english)
It is not enough just to have a good political marketing to make a political party or person a political brand. A brand is a trust, an experience and a feeling that is being built for years, and every disappointment of the voters is harmful for the brand. In this paper, it will be explained how to brand a political party or person, what to do and what not to do in the branding process. Before the branding itself, attention is dedicated to political marketing without which the entire branding process would be unthinkable. Furthermore, the attitudes of young people towards politics are also being considered, all for the purpose of understanding the issues in order to eliminate the apathy towards the same. Political marketing and political brand can play an important role in the political life of young people, and the aim of this paper is to find and explore positive relationships and suggest ways of action, and after all, to contribute to a healthy democracy and greater level of political participation in the future.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:382592
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-27 17:43:15