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professional thesis
Primjena gerila marketinga u malim i srednjim poduzećima
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. urn:nbn:hr:145:010145
Slanac, Dalibor
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Slanac, D. (2020). Primjena gerila marketinga u malim i srednjim poduzećima (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:010145

Slanac, Dalibor. "Primjena gerila marketinga u malim i srednjim poduzećima." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:010145

Slanac, Dalibor. "Primjena gerila marketinga u malim i srednjim poduzećima." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:010145

Slanac, D. (2020). 'Primjena gerila marketinga u malim i srednjim poduzećima', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:010145

Slanac D. Primjena gerila marketinga u malim i srednjim poduzećima [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:010145

D. Slanac, "Primjena gerila marketinga u malim i srednjim poduzećima", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:010145

Metadata
TitlePrimjena gerila marketinga u malim i srednjim poduzećima
Title (english)Application of marketing guerilla in small and medium-sized enterprises
AuthorDalibor Slanac
MentorIvan Kelić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-03-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U današnje doba marketing je jedan od bitnih čimbenika uspjeha poduzeća. Svaka tvrtka ili pojedinac ima pravo odabira vrste marketing oglašavanja koju želi, pa tako danas imamo razne vrste oglašavanja. Uz konkurenciju i otežan uspjeh najbitniji potez koji tvrtka može napraviti je, skrenuti pozornost na sebe te nekonvencionalnim rješenjem privući masu ili ciljanu skupinu ljudi. Mali budžet je osnovna prednost Gerila marketinga, a uz dobro osmišljenu ideju oglašavanja može postići veliki efekt. Naravno, mali budžet zahtjeva više rada na zamišljenom konceptu oglašavanja, ali također, ima drugi efekt pri kojem se zaposlenike „tjera“ na timski rad i međusobno nadopunjavanje koje dovodi do najboljih ideja i koncepata. Malim budžetom najčešće su ograničena mala poduzeća koja bi se trebala najviše okrenuti ovakvom tipu i konceptu razvoja marketinga pa tako i samog poduzeća. Gerila marketing ponajprije je namijenjen malim i srednjim tvrtkama te onima koji su tek u fazi uvođenja u posao. Predmet rada u ovom radu je gerila marketing s naglaskom na primjenu u malim i srednjim poduzećima.
Abstract (english)
In today's era marketing is one of the key factors of company success. Each company or individual chooses a way of advertising that he thinks is best for him. With competition and difficult success, the most important move that a company can do is turn its attention to itself and unconventional solution to attract a mass or target group of people. A small budget is the main advantage of Guerilla marketing, and with a well-conceived idea of advertising can achieve a great effect. Of course, the small budget requires more work on a conceived advertising concept, but also has a second effect by which employees "adds" to teamwork and complementing each other, leading to the best ideas and concepts. Small budgets are usually limited to small businesses that should mostly turn to this and the concept of marketing development and even the business itself. Guerilla marketing is primarily intended for small and medium-sized companies and those who are in the process of being introduced into the business. The subject of the paper in this paper is the Guerilla marketing with emphasis on application in small and medium-sized enterprises.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:010145
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-05-28 08:58:33