In today's business, a large number of businesses advertise their products online. With the daily improvement and advancement of technology, there is an increasing supply of tools that suppliers can use to get closer to their customers, and thus facilitate access to the offer of their products. Mobile devices have become an essential factor in the needs of every human being in the modern world as an easier way to connect and use the services available to us. Accordingly, more concentration and attention is needed within the development and adaptation of business via mobile devices. Mobile applications and social networks are very compatible, and with their features and various capabilities they have a strong impact on users and their behavior. Mobile marketing trends such as personalization of content or use through various applications are growing dynamically and new solutions are being designed every day to provide the user with an easier and more interesting user experience. The aim of this paper is to analyze the most significant trends in mobile marketing and to come to the conclusion to which trends users are susceptible and in which individual trends affect users of mobile marketing. In conclusion, in order to complete the purpose of the work, we will conduct an online survey that will contain key questions about knowledge of mobile marketing trends, ie marketing through social networks and their role in the daily use of mobile applications and devices. We are often unaware that we are preoccupied with ads and that we are constantly followed by ads with the same content that we searched on the Internet. Therefore, we are interested in how such advertising affects our respondents and what are their attitudes and opinions about this type of marketing advertising.