Each national culture has its own specific way of verbal and non-verbal communication. Nonverbal movements and gestures are rooted in culture as well as the most significant values, beliefs, attitudes and behaviors. Interactions sometimes encounter people who not only use different nonverbal cues and speak languages that are different from basic groups of people, but also come from a culture and have an origin that is different from basic groups of people. The difference can lead to misunderstandings in the communication process and this can negatively affect the people around you. An additional challenge is the lack of initiative to achieve intercultural competences through the education system or non-formal learning. Most of the obstacles that stand in the way of understanding can be overcome by motivation, knowledge and respect for cultural diversity. Even within the same culture, several different groups called subcultures may have different nonverbal behaviors. These are groups that have communicative characteristics, attitudes, values, beliefs, and behaviors quite different from dominant cultures. Nonverbal behaviors and gestures cannot be easily separated from human culture and socialization, and therefore intercultural competence should be acquired to avoid disagreements and rifts during intercultural interactions. The objective of this study was to investigate the impact of nonverbal communication on the way of doing business and to explain appropriate behaviors in the appropriate business context. The objectives of the paper are multiple: to define the concepts of non-verbal communication and culture, to analyze different cultural views and to point out certain specifics when adopting information about culture through sports competitions.