prikaz prve stranice dokumenta Analiza upravljanja marketingom u kozmetičkoj industriji
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master's thesis
Analiza upravljanja marketingom u kozmetičkoj industriji
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. urn:nbn:hr:145:738906
Roso, Kristina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Institutional repository: EFOS REPOSITORY

Cite this document

Roso, K. (2020). Analiza upravljanja marketingom u kozmetičkoj industriji : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:738906

Roso, Kristina. "Analiza upravljanja marketingom u kozmetičkoj industriji : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:738906

Roso, Kristina. "Analiza upravljanja marketingom u kozmetičkoj industriji : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:738906

Roso, K. (2020). 'Analiza upravljanja marketingom u kozmetičkoj industriji : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:738906

Roso K. Analiza upravljanja marketingom u kozmetičkoj industriji : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:738906

K. Roso, "Analiza upravljanja marketingom u kozmetičkoj industriji : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:738906

Metadata
TitleAnaliza upravljanja marketingom u kozmetičkoj industriji : Diplomski rad
Title (english)Analysis of marketing management in cosmetic industry : Graduate paper
AuthorKristina Roso
MentorIvan Kelić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom se radu definiraju pojmovi marketinga, neuromarketinga, te e-marketinga. Također, pojasniti će se i pojam upravljanja marketingom kao svojevrstan uvod u temu. U tradicionalnom oglašavanju i dalje prevladava oglašavanje na TV-u, pa tako i među kozmetičkim poduzećima. Kada je riječ o digitalnom marketingu, ono raste iz godine u godinu, pa se tako kozmetički oglasi mogu naći na tražilicama i na većini društvenih platformi. U radu su također prikazani i primjeri kozmetičkih oglasa, te su pojašnjene strategije i alati koje kozmetička poduzeća koriste prilikom oglašavanja svojih proizvoda. Pokazalo se važnim pratiti trendove, u svijetu oglašavanja kao i u svijetu kozmetike, a posebno sada kada je svijest o važnosti ekologije na visokom nivou. Zbog toga se i kozmetička poduzeća okreću zelenom marketingu, a važna komponenta u poslovanju je također i to da se njihovi proizvodi ne testiraju na životinjama.
Abstract (english)
In this thesis, the terms of marketing, neuromarketing and e-marketing are defined. Also, term of marketing management will be defined as introduction to the topic. In traditional advertising, TV advertising still predominates, and so in cosmetic companies. When it comes to digital advertising, it grows from year to year, so cosmetic ads can also be found on search engines, and most of social platforms. In thesis, examples of cosmetic ads are also presented, as are strategies and tools that cosmetic industry use while they advertising their products. It is important to follow trends, as in world of advertising so as in cosmetic world, and especially now, when awareness of the importance of ecology is on high level. Because of that, cosmetic companies are turning to green marketing, and also, important component of their business is that their products are not tested on animals.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:738906
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-01-20 09:02:24