The focus of this paper is the marketing plan of the Sport academy Vunderkid. The paper presents a theoretical overview of the marketing plan itself and the marketing planning process. Each segment of marketing planning is described in detail, from defining the mission, analyzing the situation, setting marketing goals, selecting the target market, formulating marketing strategies, to the implementation and control of marketing activities. A marketing plan is a written document that describes all marketing activities for a certain period. It is necessary for every company that appears on the market because by planning marketing activities the company sets goals that it seeks to achieve within a certain period. Since each company appears on the market with the aim of satisfying a certain market segment or target group and making a profit, the target group is finally analyzed in detail, both in the theoretical part and on the practical example of the Sport academy Vunderkid. In the practical part, a survey was conducted on a sample of 190 respondents who are the target group. From the mentioned research, data were obtained which were used to define marketing strategies and plan future activities of the Sport academy Vunderkid. Also, the media plan of the Vunderkid sports academy was developed, as well as the time frame for achieving the set goals. The cost list of the mentioned activities is also extremely important so that the previously defined goals can be achieved. Since the Vunderkid Sports Academy is relatively unknown on the market, it is necessary to invest a lot of effort in marketing activities in order to achieve a satisfactory level of recognition in the market, but also to increase the number of participants in the Vunderkid Sports Academy.