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master's thesis
Uloga novih medija oglašavanja u promocijskom mix-u.
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:200292
Franjić, Franka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Franjić, F. (2019). Uloga novih medija oglašavanja u promocijskom mix-u. : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:200292

Franjić, Franka. "Uloga novih medija oglašavanja u promocijskom mix-u. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:200292

Franjić, Franka. "Uloga novih medija oglašavanja u promocijskom mix-u. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:200292

Franjić, F. (2019). 'Uloga novih medija oglašavanja u promocijskom mix-u. : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:200292

Franjić F. Uloga novih medija oglašavanja u promocijskom mix-u. : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:200292

F. Franjić, "Uloga novih medija oglašavanja u promocijskom mix-u. : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:200292

Metadata
TitleUloga novih medija oglašavanja u promocijskom mix-u. : Diplomski rad
Title (english)The role of new advertising media in the promotional mix : Graduate paper
AuthorFranka Franjić
MentorIvan Kelić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvojem interneta i digitalnih platformi promijenio se život svih ljudi, a jednako tako i načini oglašavanja i komunikacije s korisnicima. Oglašavanje na novim medijima postalo je svakodnevnica kako za velike tvrtke, tako i za mala poduzeća. Kako bi ostali u korak s vremenom, potrebno je neprestano pratiti trendove i inovacije i implementirati ih u svoju strategiju oglašavanja. Na primjeru branda „Dove“ zaključujemo kako tvrtke koje ulažu u online oglašavanje ostvaruju dobre rezultate, prepoznatljivost i lojalnost.
Abstract (english)
With the development of the internet and digital platforms, the lives of all people have changed, as well the ways of advertising and communicating with users. Advertising in new media has become a daily task for both large companies and small businesses. To keep up with the development, you need to constantly monitor trends and innovations and implement them in your advertising strategy. Based on the example of the Dove brand, we conclude that companies investing in online advertising achieve good results, recognition and loyalty.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:200292
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-02-18 12:38:26