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master's thesis
Robne marke i ponašanje potrošača
Diplomski rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:221226
Cegledi, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Institutional repository: EFOS REPOSITORY

Cite this document

Cegledi, M. (2019). Robne marke i ponašanje potrošača : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:221226

Cegledi, Martina. "Robne marke i ponašanje potrošača : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:221226

Cegledi, Martina. "Robne marke i ponašanje potrošača : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:221226

Cegledi, M. (2019). 'Robne marke i ponašanje potrošača : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:221226

Cegledi M. Robne marke i ponašanje potrošača : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:221226

M. Cegledi, "Robne marke i ponašanje potrošača : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:221226

Metadata
TitleRobne marke i ponašanje potrošača : Diplomski rad
Title (english)Brands and consumers behaviour : Graduate paper
AuthorMartina Cegledi
MentorZdravko Tolušić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Od samog početka svoga postojanja, pračovjek na razne načine označavao je svoj teritorij, ulov i ostalo. Bez obzira na povijest i evoluciju, ljudska narav se ne mijenja te čovjek i dalje nastoji istaknuti svoje vlasništvo. Isto čine i proizvođači stavljanjem etiketa na svoje proizvode, dajući im nazive, logo i karakterističan izgled, što u konačnici predstavlja marku. Robne marke svojim identitetom ostaju nazočne u čovjekovoj podsvijesti, aludirajući na ponavljanje kupovine. Mnogi trgovački lanci kreću u implementaciju vlastitih robni marki kako bi se razlikovali od konkurencije i kako bi potaknuli kupce na vračanje u njihove prodavaonice. Proizvodi trgovačkih marki u samim počecima smatrali su se proizvodima niže kvalitete u usporedbi sa onima proizvođačkih marki. U nastavku rada otkriti će se jesu li se preferencije kupaca promijenile, je li kvaliteta s godinama porasla te koliki obujam polica zauzimaju privatne marke.
Abstract (english)
From the very beginning of its existence, the man in various ways signifies his territory, the catch and the rest. Regardless of history and evolution, human nature does not change, and man is still trying to highlight his property. The same goes for manufacturers by putting the label on their products, giving them names, a logo and a distinctive look, which ultimately represents the brand. Trademarks with their identity remain present in the human subconscious, alluding to repetition of purchases. Many merchant chains move to the implementation of their own brands to differ from the competition and to encourage buyers to go shopping at their stores. Private label products at the very beginning were considered lower quality products compared to those of national brands. In the sequel work will be revealed whether customer preferences have changed, whether quality has increased with age and how many the volume of shelves occupy private labels.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:221226
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-02-24 13:32:15